193 Must-Know Hotel Statistics and Travel Trends in Europe for 2025

Hotel Availability and Types in Europe

Number of Hotels

• There are 280,728 hotels in Europe.

Distribution by Star Rating

• Europe has 4,659 hotels with a 1-star rating, accounting for 1.7% of all hotels.
• Europe has 11,420 hotels with a 2-star rating, accounting for 4.1% of all hotels.
• Europe has 85,112 hotels with a 3-star rating, accounting for 30.3% of all hotels.
• Europe has 46,706 hotels with a 4-star rating, accounting for 16.6% of all hotels.
• Europe has 18,874 hotels with a 5-star rating, accounting for 6.7% of all hotels.
• We also have 113,957 hotels with an unknown star rating in Europe, accounting for 40.6% of all hotels.

Hotel Pricing Trends in Europe

Average Prices Over Time

• The average price of a hotel in Europe is $154 per night.

Average Price by Star Rating

• The average price of a 1-star hotel in Europe is $108 per night.
• The average price of a 2-star hotel in Europe is $98 per night.
• The average price of a 3-star hotel in Europe is $126 per night.
• The average price of a 4-star hotel in Europe is $170 per night.
• The average price of a 5-star hotel in Europe is $288 per night.
• The average price of a hotel in Europe with an unknown star rating is $153 per night.

Hotel Price Distribution

• There are 8,427 hotels in Europe priced in the $0-$50 range, accounting for 5.0% of all hotels.
• There are 62,781 hotels in Europe priced in the $50-$100 range, accounting for 36.9% of all hotels.
• There are 72,246 hotels in Europe priced in the $100-$200 range, accounting for 42.5% of all hotels.
• There are 22,348 hotels in Europe priced in the $200-$500 range, accounting for 13.2% of all hotels.
• There are 2,890 hotels in Europe priced in the $500-$1000 range, accounting for 1.7% of all hotels.
• There are 1,223 hotels in Europe priced in the $1000+ range, accounting for 0.7% of all hotels.

Best Month to Visit by Price

• The average price of a hotel in Europe in January is $136.
• The average price of a hotel in Europe in February is $134.
• The average price of a hotel in Europe in March is $135.
• The average price of a hotel in Europe in April is $142.
• The average price of a hotel in Europe in May is $144.
• The average price of a hotel in Europe in June is $155.
• The average price of a hotel in Europe in July is $165.
• The average price of a hotel in Europe in August is $169.
• The average price of a hotel in Europe in September is $164.
• The average price of a hotel in Europe in October is $150.
• The average price of a hotel in Europe in November is $140.
• The average price of a hotel in Europe in December is $142.

Hotel Ratings and Reviews in Europe

Number of Reviews

• We've collected 27,308,042 reviews for hotels in Europe.

Review Distribution by Traveler Type

• There are 2,302,238 reviews from business travelers in Europe, accounting for 8.4% of all reviews.
• There are 11,091,394 reviews from couples in Europe, accounting for 40.6% of all reviews.
• There are 6,349,221 reviews from families in Europe, accounting for 23.3% of all reviews.
• There are 556,838 reviews from friends in Europe, accounting for 2.0% of all reviews.
• There are 2,392,883 reviews from group travelers in Europe, accounting for 8.8% of all reviews.
• There are 3,226,123 reviews from solo travelers in Europe, accounting for 11.8% of all reviews.
• There are 1,389,345 reviews from travelers with an unknown type in Europe, accounting for 5.1% of all reviews.

Average Hotel Ratings Over Time

• The average rating for hotels in Europe in 2025 is 8.18, based on 6,185 reviews.
• The average rating for hotels in Europe in 2024 was 8.27, based on 8,081,169 reviews.
• The average rating for hotels in Europe in 2023 was 8.28, based on 9,176,334 reviews.
• The average rating for hotels in Europe in 2022 was 8.28, based on 7,777,178 reviews.
• The average rating for hotels in Europe in 2021 was 8.25, based on 1,620,199 reviews.
• The average rating for hotels in Europe in 2020 was 8.31, based on 646,977 reviews.

Average Ratings by Star Rating

• The average rating for 1-star hotels in Europe is 7.65.
• The average rating for 2-star hotels in Europe is 7.75.
• The average rating for 3-star hotels in Europe is 8.10.
• The average rating for 4-star hotels in Europe is 8.36.
• The average rating for 5-star hotels in Europe is 8.61.
• The average rating for hotels in Europe with an unknown star rating is 8.38.

Average Ratings by Traveler Type

• The average rating for business travelers in Europe is 8.11.
• The average rating for couples in Europe is 8.27.
• The average rating for families in Europe is 8.29.
• The average rating for friends in Europe is 8.08.
• The average rating for group travelers in Europe is 8.41.
• The average rating for solo travelers in Europe is 8.35.
• The average rating for travelers with an unknown type in Europe is 8.26.

Best Months to Visit by Ratings

• The average rating for hotels in Europe in January is 8.31.
• The average rating for hotels in Europe in February is 8.35.
• The average rating for hotels in Europe in March is 8.38.
• The average rating for hotels in Europe in April is 8.39.
• The average rating for hotels in Europe in May is 8.39.
• The average rating for hotels in Europe in June is 8.35.
• The average rating for hotels in Europe in July is 8.29.
• The average rating for hotels in Europe in August is 8.20.
• The average rating for hotels in Europe in September is 8.25.
• The average rating for hotels in Europe in October is 8.27.
• The average rating for hotels in Europe in November is 8.30.
• The average rating for hotels in Europe in December is 8.30.

Seasons in Europe

The seasons in Europe are determined by the percentage of reviews for each month.

Country Rankings in Europe

• The country with the most hotels is Italy, with 52,092 hotels.
• The country with the highest average rating is Greece, with an average rating of 8.84.
• The country with the lowest average rating is Russia, with an average rating of 7.69.
• The country with the most expensive hotels is Monaco, with average prices of $463.
• The country with the cheapest hotels is Russia, with average prices of $52.

Top Hotel and Travel Statistics for Luxury Villas in Europe

• There are 4,372 Luxury Villas operating in Europe.
• The average rating for Luxury Villas in Europe is 8.71, based on 21,774 reviews.
• Travelers can expect to pay around $321 per night for a Luxury Villa in Europe.
• If you're looking for the best month to book a Luxury Villa in Europe by rating, it's April, with an average rating of 8.97.
• If you're looking for the cheapest month to book a Luxury Villa in Europe, it's March, with an average price of $300.
• The least popular month to book a Luxury Villa in Europe is December, attracting only 3.8% of visitors.
• The most popular month to book a Luxury Villa in Europe is August, attracting 13.6% of visitors.
• Group Travelers are the most satisfied travelers when visiting Luxury Villas in Europe, rating their stays at 8.93 on average.
• Solo Travelers are the least satisfied travelers when visiting Luxury Villas in Europe, rating their stays at 8.43 on average.
• Luxury Villa prices in Europe peak in July, with an average price of $352.

Availability and Types of Luxury Villas in Europe

Number of Luxury Villas

• There are 4,372 Luxury Villas in Europe.

Star Rating Distribution for Luxury Villas

• There are 1,408 Luxury Villas in Europe with a 4-star rating, accounting for 32.2% of all Luxury Villas.
• There are 2,964 Luxury Villas in Europe with a 5-star rating, accounting for 67.8% of all Luxury Villas.

Pricing Trends for Luxury Villas in Europe

Average Price Over Time for Luxury Villas

• The average price for Luxury Villas in Europe is $321.

Average Price by Star Rating for Luxury Villas

• The average price for 4-star Luxury Villas in Europe is $282.
• The average price for 5-star Luxury Villas in Europe is $347.

Price Distribution for Luxury Villas

• There are 75 Luxury Villas in Europe priced in the $0-$50 range, accounting for 6.9% of all Luxury Villas.
• There are 203 Luxury Villas in Europe priced in the $50-$100 range, accounting for 18.8% of all Luxury Villas.
• There are 354 Luxury Villas in Europe priced in the $100-$200 range, accounting for 32.8% of all Luxury Villas.
• There are 291 Luxury Villas in Europe priced in the $200-$500 range, accounting for 26.9% of all Luxury Villas.
• There are 101 Luxury Villas in Europe priced in the $500-$1000 range, accounting for 9.4% of all Luxury Villas.
• There are 56 Luxury Villas in Europe priced in the $1000+ range, accounting for 5.2% of all Luxury Villas.

Best Month to Stay at a Luxury Villa Based on Price

• The average price for Luxury Villas in Europe in January is $305.
• The average price for Luxury Villas in Europe in February is $304.
• The average price for Luxury Villas in Europe in March is $300.
• The average price for Luxury Villas in Europe in April is $306.
• The average price for Luxury Villas in Europe in May is $311.
• The average price for Luxury Villas in Europe in June is $334.
• The average price for Luxury Villas in Europe in July is $352.
• The average price for Luxury Villas in Europe in August is $349.
• The average price for Luxury Villas in Europe in September is $332.
• The average price for Luxury Villas in Europe in October is $316.
• The average price for Luxury Villas in Europe in November is $320.
• The average price for Luxury Villas in Europe in December is $328.

Ratings and Reviews for Luxury Villas in Europe

Number of Reviews for Luxury Villas

• We've collected 21,774 reviews for Luxury Villas in Europe.

Review Distribution for Luxury Villas

• There are 962 reviews for Luxury Villas from business travelers in Europe, accounting for 4.4% of all reviews.
• There are 7,507 reviews for Luxury Villas from couples in Europe, accounting for 34.5% of all reviews.
• There are 7,209 reviews for Luxury Villas from families in Europe, accounting for 33.1% of all reviews.
• There are 518 reviews for Luxury Villas from friends in Europe, accounting for 2.4% of all reviews.
• There are 3,226 reviews for Luxury Villas from group travelers in Europe, accounting for 14.8% of all reviews.
• There are 935 reviews for Luxury Villas from solo travelers in Europe, accounting for 4.3% of all reviews.
• There are 1,417 reviews for Luxury Villas from travelers with an unknown type in Europe, accounting for 6.5% of all reviews.

Average Rating Over Time for Luxury Villas

• The average rating for Luxury Villas in Europe in 2024 was 8.68, based on 6,657 reviews.
• The average rating for Luxury Villas in Europe in 2023 was 8.80, based on 7,301 reviews.
• The average rating for Luxury Villas in Europe in 2022 was 8.85, based on 6,099 reviews.
• The average rating for Luxury Villas in Europe in 2021 was 8.85, based on 1,141 reviews.
• The average rating for Luxury Villas in Europe in 2020 was 9.07, based on 576 reviews.

Average Rating by Star Rating for Luxury Villas

• The average rating for 4-star Luxury Villas in Europe is 8.68.
• The average rating for 5-star Luxury Villas in Europe is 8.72.

Average Rating by Traveler Type for Luxury Villas

• The average rating of Luxury Villas from business travelers in Europe is 8.90.
• The average rating of Luxury Villas from couples in Europe is 8.65.
• The average rating of Luxury Villas from families in Europe is 8.84.
• The average rating of Luxury Villas from friends in Europe is 8.67.
• The average rating of Luxury Villas from group travelers in Europe is 8.93.
• The average rating of Luxury Villas from solo travelers in Europe is 8.43.
• The average rating of Luxury Villas from travelers with an unknown type in Europe is 8.86.

Best Month to Stay at a Luxury Villa by Rating

• The average rating for Luxury Villa in Europe in January is 8.86.
• The average rating for Luxury Villa in Europe in February is 8.93.
• The average rating for Luxury Villa in Europe in March is 8.95.
• The average rating for Luxury Villa in Europe in April is 8.97.
• The average rating for Luxury Villa in Europe in May is 8.92.
• The average rating for Luxury Villa in Europe in June is 8.87.
• The average rating for Luxury Villa in Europe in July is 8.81.
• The average rating for Luxury Villa in Europe in August is 8.68.
• The average rating for Luxury Villa in Europe in September is 8.77.
• The average rating for Luxury Villa in Europe in October is 8.69.
• The average rating for Luxury Villa in Europe in November is 8.82.
• The average rating for Luxury Villa in Europe in December is 8.93.

Seasons for Luxury Villas in Europe

The seasons in Europe are determined by the percentage of reviews for Luxury Villas in each month.

Luxury Villas Country Rankings in Europe

• The country with the most Luxury Villas is United Kingdom, with 725 Luxury Villas.
• The country with the highest average rating for Luxury Villas is Serbia, with an average rating of 10.00.
• The country with the lowest average rating for Luxury Villas is Ukraine, with an average rating of 6.00.
• The country with the most expensive Luxury Villas is Serbia, with average prices of $2,104.
• The country with the cheapest Luxury Villas is Georgia, with average prices of $65.