228 Must-Know Hotel Statistics and Travel Trends in Europe for 2025
Discover the most compelling hotel statistics and travel trends in Europe for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 228 key statistics and travel trends offers valuable insights into Europe's dynamic hotel scene. Backed by data from 280,728 hotels, 63,861,257 traveler reviews, and 32,684,795 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.
Hotel and Travel Statistics for Europe
Top Hotel and Travel Statistics for Europe
- There are 280,728 hotels operating in Europe.
- The average hotel rating in Europe is 8.29, based on 44,350,370 reviews.
- Travelers can expect to pay around $149 per night for a hotel in Europe.
- If you're looking for the best month to visit Europe by rating, it's March with an average rating of 8.38.
- If you're looking for the cheapest month to visit Europe, it's February with an average price of $126.
- The least popular month to visit Europe is February, attracting only 5.2% of visitors.
- The most popular month to visit Europe is August, attracting 13.1% of visitors.
- Solo Travelers are the most satisfied travelers when visiting Europe, rating their stays at 8.36 on average.
- Business Travelers are the least satisfied travelers when visiting Europe, rating their stays at 8.14 on average.
- Hotel prices in Europe peak in September, with an average price of $208.
Hotel Availability and Types in Europe
Number of Hotels
- There are 280,728 hotels in Europe.
Distribution by Star Rating
- Europe has 4,659 hotels with a 1-star rating, accounting for 1.7% of all hotels.
- Europe has 11,420 hotels with a 2-star rating, accounting for 4.1% of all hotels.
- Europe has 85,112 hotels with a 3-star rating, accounting for 30.3% of all hotels.
- Europe has 46,706 hotels with a 4-star rating, accounting for 16.6% of all hotels.
- Europe has 18,874 hotels with a 5-star rating, accounting for 6.7% of all hotels.
- We also have 113,957 hotels with an unknown star rating in Europe, accounting for 40.6% of all hotels.
Hotel Pricing Trends in Europe
Average Prices Over Time
- The average price of a hotel in Europe is $149 per night.
Average Price by Star Rating
- The average price of a 1-star hotel in Europe is $104 per night.
- The average price of a 2-star hotel in Europe is $98 per night.
- The average price of a 3-star hotel in Europe is $124 per night.
- The average price of a 4-star hotel in Europe is $164 per night.
- The average price of a 5-star hotel in Europe is $285 per night.
- The average price of a hotel in Europe with an unknown star rating is $146 per night.
Hotel Price Distribution
- There are 9,196 hotels in Europe priced in the $0-$50 range, accounting for 5.8% of all hotels.
- There are 61,879 hotels in Europe priced in the $50-$100 range, accounting for 38.7% of all hotels.
- There are 65,740 hotels in Europe priced in the $100-$200 range, accounting for 41.1% of all hotels.
- There are 19,464 hotels in Europe priced in the $200-$500 range, accounting for 12.2% of all hotels.
- There are 2,574 hotels in Europe priced in the $500-$1000 range, accounting for 1.6% of all hotels.
- There are 1,040 hotels in Europe priced in the $1000+ range, accounting for 0.7% of all hotels.
Best Month to Visit by Price
- The average price of a hotel in Europe in January is $128.
- The average price of a hotel in Europe in February is $126.
- The average price of a hotel in Europe in March is $133.
- The average price of a hotel in Europe in April is $145.
- The average price of a hotel in Europe in May is $155.
- The average price of a hotel in Europe in June is $166.
- The average price of a hotel in Europe in July is $177.
- The average price of a hotel in Europe in August is $204.
- The average price of a hotel in Europe in September is $208.
- The average price of a hotel in Europe in October is $147.
- The average price of a hotel in Europe in November is $136.
- The average price of a hotel in Europe in December is $137.
Hotel Ratings and Reviews in Europe
Number of Reviews
- We've collected 63,930,231 reviews for hotels in Europe.
Review Distribution by Traveler Type
- There are 6,177,925 reviews from business travelers in Europe, accounting for 9.7% of all reviews.
- There are 26,724,048 reviews from couples in Europe, accounting for 41.8% of all reviews.
- There are 15,280,753 reviews from families in Europe, accounting for 23.9% of all reviews.
- There are 2,527,187 reviews from friends in Europe, accounting for 4.0% of all reviews.
- There are 4,344,741 reviews from group travelers in Europe, accounting for 6.8% of all reviews.
- There are 6,035,116 reviews from solo travelers in Europe, accounting for 9.4% of all reviews.
- There are 2,840,461 reviews from travelers with an unknown type in Europe, accounting for 4.4% of all reviews.
Average Hotel Ratings Over Time
- The average rating for hotels in Europe in 2025 is 8.03, based on 2,624 reviews.
- The average rating for hotels in Europe in 2024 was 8.25, based on 14,066,014 reviews.
- The average rating for hotels in Europe in 2023 was 8.25, based on 15,651,982 reviews.
- The average rating for hotels in Europe in 2022 was 8.23, based on 13,287,838 reviews.
- The average rating for hotels in Europe in 2021 was 8.24, based on 2,926,958 reviews.
- The average rating for hotels in Europe in 2020 was 8.31, based on 1,101,244 reviews.
- The average rating for hotels in Europe in 2019 was 8.24, based on 2,651,314 reviews.
- The average rating for hotels in Europe in 2018 was 8.19, based on 2,186,718 reviews.
- The average rating for hotels in Europe in 2017 was 8.21, based on 2,365,828 reviews.
- The average rating for hotels in Europe in 2016 was 8.25, based on 2,535,954 reviews.
- The average rating for hotels in Europe in 2015 was 8.20, based on 2,212,476 reviews.
- The average rating for hotels in Europe in 2014 was 8.16, based on 1,760,992 reviews.
- The average rating for hotels in Europe in 2013 was 8.11, based on 1,477,610 reviews.
- The average rating for hotels in Europe in 2012 was 8.06, based on 1,121,871 reviews.
- The average rating for hotels in Europe in 2011 was 7.94, based on 682,065 reviews.
- The average rating for hotels in Europe in 2010 was 7.81, based on 370,975 reviews.
- The average rating for hotels in Europe in 2009 was 7.78, based on 250,889 reviews.
- The average rating for hotels in Europe in 2008 was 7.55, based on 162,912 reviews.
- The average rating for hotels in Europe in 2007 was 7.47, based on 133,341 reviews.
- The average rating for hotels in Europe in 2006 was 7.42, based on 91,369 reviews.
- The average rating for hotels in Europe in 2005 was 7.52, based on 55,365 reviews.
- The average rating for hotels in Europe in 2004 was 7.68, based on 28,890 reviews.
- The average rating for hotels in Europe in 2003 was 7.68, based on 9,109 reviews.
- The average rating for hotels in Europe in 2002 was 7.84, based on 1,065 reviews.
- The average rating for hotels in Europe in 2001 was 7.64, based on 11 reviews.
Average Ratings by Star Rating
- The average rating for 1-star hotels in Europe is 7.73.
- The average rating for 2-star hotels in Europe is 7.77.
- The average rating for 3-star hotels in Europe is 8.08.
- The average rating for 4-star hotels in Europe is 8.38.
- The average rating for 5-star hotels in Europe is 8.62.
- The average rating for hotels in Europe with an unknown star rating is 8.37.
Average Ratings by Traveler Type
- The average rating for business travelers in Europe is 8.14.
- The average rating for couples in Europe is 8.26.
- The average rating for families in Europe is 8.30.
- The average rating for friends in Europe is 8.24.
- The average rating for group travelers in Europe is 8.35.
- The average rating for solo travelers in Europe is 8.36.
- The average rating for travelers with an unknown type in Europe is 8.20.
Best Months to Visit by Ratings
- The average rating for hotels in Europe in January is 8.33.
- The average rating for hotels in Europe in February is 8.37.
- The average rating for hotels in Europe in March is 8.38.
- The average rating for hotels in Europe in April is 8.38.
- The average rating for hotels in Europe in May is 8.37.
- The average rating for hotels in Europe in June is 8.33.
- The average rating for hotels in Europe in July is 8.28.
- The average rating for hotels in Europe in August is 8.20.
- The average rating for hotels in Europe in September is 8.24.
- The average rating for hotels in Europe in October is 8.26.
- The average rating for hotels in Europe in November is 8.31.
- The average rating for hotels in Europe in December is 8.32.
Seasons in Europe
The seasons in Europe are determined by the percentage of reviews for each month.
Low Season in Europe
- January (5.2%)
- February (5.2%)
- March (6.0%)
- December (5.2%)
Shoulder Season in Europe
- April (7.3%)
- May (9.1%)
- October (9.4%)
- November (6.2%)
High Season in Europe
- June (10.1%)
- July (12.1%)
- August (13.1%)
- September (11.1%)
Country Rankings in Europe
- The country with the most hotels is Italy, with 52,092 hotels.
- The country with the highest average rating is Greece, with an average rating of 8.84.
- The country with the lowest average rating is Azerbaijan, with an average rating of 7.63.
- The country with the most expensive hotels is Monaco, with average prices of $459.
- The country with the cheapest hotels is Russia, with average prices of $50.
1,463 | 8.55 | $76.10 | |
249 | 7.81 | $156.09 | |
5,666 | 8.63 | $205.73 | |
596 | 7.63 | $124.39 | |
211 | 8.01 | $135.63 | |
4,324 | 8.06 | $156.35 | |
405 | 8.55 | $89.43 | |
1,582 | 7.91 | $111.30 | |
7,977 | 8.69 | $166.44 | |
2,349 | 8.33 | $156.54 | |
2,195 | 8.32 | $110.56 | |
2,674 | 7.84 | $154.08 | |
183 | 8.19 | $120.01 | |
25 | 8.42 | $170.99 | |
901 | 8.10 | $161.21 | |
28,301 | 8.05 | $149.85 | |
1,767 | 8.36 | $76.08 | |
23,169 | 8.14 | $124.67 | |
11 | 8.31 | $171.64 | |
19,505 | 8.84 | $161.53 | |
21 | 8.08 | $203.19 | |
26 | 8.68 | $193.29 | |
1,488 | 8.16 | $124.14 | |
980 | 8.48 | $187.29 | |
1,298 | 8.53 | $165.33 | |
27 | 8.41 | $127.11 | |
52,092 | 8.51 | $160.74 | |
44 | 8.67 | $182.50 | |
46 | 8.18 | $62.76 | |
384 | 8.22 | $88.28 | |
16 | 8.69 | $235.19 | |
338 | 8.32 | $86.02 | |
155 | 7.92 | $166.25 | |
841 | 8.40 | $131.79 | |
89 | 8.24 | $83.36 | |
14 | 8.34 | $459.28 | |
906 | 8.61 | $118.27 | |
6,141 | 7.99 | $188.38 | |
155 | 8.25 | $69.27 | |
1,618 | 8.02 | $147.78 | |
5,835 | 8.15 | $95.24 | |
8,584 | 8.40 | $134.77 | |
2,114 | 8.37 | $107.59 | |
7,134 | 7.91 | $49.74 | |
19 | 8.09 | $99.11 | |
678 | 8.45 | $98.19 | |
580 | 8.29 | $106.34 | |
769 | 8.59 | $144.67 | |
28,627 | 8.20 | $158.63 | |
3,294 | 7.92 | $116.86 | |
3,219 | 8.33 | $255.62 | |
18,997 | 8.06 | $132.45 | |
1,014 | 8.17 | $71.91 | |
29,632 | 8.16 | $155.29 |
Hotel and Travel Statistics for Luxury Villas in Europe
Top Hotel and Travel Statistics for Luxury Villas in Europe
- There are 4,372 Luxury Villas operating in Europe.
- The average rating for Luxury Villas in Europe is 8.73, based on 35,299 reviews.
- Travelers can expect to pay around $319 per night for a Luxury Villa in Europe.
- If you're looking for the best month to book a Luxury Villa in Europe by rating, it's February, with an average rating of 8.95.
- If you're looking for the cheapest month to book a Luxury Villa in Europe, it's January, with an average price of $315.
- The least popular month to book a Luxury Villa in Europe is December, attracting only 4.0% of visitors.
- The most popular month to book a Luxury Villa in Europe is August, attracting 14.2% of visitors.
- Business Travelers are the most satisfied travelers when visiting Luxury Villas in Europe, rating their stays at 8.96 on average.
- Solo Travelers are the least satisfied travelers when visiting Luxury Villas in Europe, rating their stays at 8.56 on average.
- Luxury Villa prices in Europe peak in August, with an average price of $394.
Availability and Types of Luxury Villas in Europe
Number of Luxury Villas
- There are 4,372 Luxury Villas in Europe.
Star Rating Distribution for Luxury Villas
- There are 1,408 Luxury Villas in Europe with a 4-star rating, accounting for 32.2% of all Luxury Villas.
- There are 2,964 Luxury Villas in Europe with a 5-star rating, accounting for 67.8% of all Luxury Villas.
Pricing Trends for Luxury Villas in Europe
Average Price Over Time for Luxury Villas
- The average price for Luxury Villas in Europe is $319.
Average Price by Star Rating for Luxury Villas
- The average price for 4-star Luxury Villas in Europe is $272.
- The average price for 5-star Luxury Villas in Europe is $355.
Price Distribution for Luxury Villas
- There are 70 Luxury Villas in Europe priced in the $0-$50 range, accounting for 7.3% of all Luxury Villas.
- There are 192 Luxury Villas in Europe priced in the $50-$100 range, accounting for 20.0% of all Luxury Villas.
- There are 304 Luxury Villas in Europe priced in the $100-$200 range, accounting for 31.6% of all Luxury Villas.
- There are 258 Luxury Villas in Europe priced in the $200-$500 range, accounting for 26.8% of all Luxury Villas.
- There are 88 Luxury Villas in Europe priced in the $500-$1000 range, accounting for 9.2% of all Luxury Villas.
- There are 49 Luxury Villas in Europe priced in the $1000+ range, accounting for 5.1% of all Luxury Villas.
Best Month to Stay at a Luxury Villa Based on Price
- The average price for Luxury Villas in Europe in January is $315.
- The average price for Luxury Villas in Europe in February is $321.
- The average price for Luxury Villas in Europe in March is $320.
- The average price for Luxury Villas in Europe in April is $338.
- The average price for Luxury Villas in Europe in May is $350.
- The average price for Luxury Villas in Europe in June is $370.
- The average price for Luxury Villas in Europe in July is $380.
- The average price for Luxury Villas in Europe in August is $394.
- The average price for Luxury Villas in Europe in September is $374.
- The average price for Luxury Villas in Europe in October is $322.
- The average price for Luxury Villas in Europe in November is $318.
- The average price for Luxury Villas in Europe in December is $320.
Ratings and Reviews for Luxury Villas in Europe
Number of Reviews for Luxury Villas
- We've collected 52,417 reviews for Luxury Villas in Europe.
Review Distribution for Luxury Villas
- There are 2,239 reviews for Luxury Villas from business travelers in Europe, accounting for 4.3% of all reviews.
- There are 19,567 reviews for Luxury Villas from couples in Europe, accounting for 37.3% of all reviews.
- There are 17,552 reviews for Luxury Villas from families in Europe, accounting for 33.5% of all reviews.
- There are 2,008 reviews for Luxury Villas from friends in Europe, accounting for 3.8% of all reviews.
- There are 6,373 reviews for Luxury Villas from group travelers in Europe, accounting for 12.2% of all reviews.
- There are 1,991 reviews for Luxury Villas from solo travelers in Europe, accounting for 3.8% of all reviews.
- There are 2,687 reviews for Luxury Villas from travelers with an unknown type in Europe, accounting for 5.1% of all reviews.
Average Rating Over Time for Luxury Villas
- The average rating for Luxury Villas in Europe in 2024 was 8.66, based on 12,463 reviews.
- The average rating for Luxury Villas in Europe in 2023 was 8.75, based on 13,290 reviews.
- The average rating for Luxury Villas in Europe in 2022 was 8.82, based on 10,733 reviews.
- The average rating for Luxury Villas in Europe in 2021 was 8.86, based on 1,532 reviews.
- The average rating for Luxury Villas in Europe in 2020 was 9.02, based on 668 reviews.
- The average rating for Luxury Villas in Europe in 2019 was 9.09, based on 1,704 reviews.
- The average rating for Luxury Villas in Europe in 2018 was 9.06, based on 1,761 reviews.
- The average rating for Luxury Villas in Europe in 2017 was 9.07, based on 1,700 reviews.
- The average rating for Luxury Villas in Europe in 2016 was 9.16, based on 1,865 reviews.
- The average rating for Luxury Villas in Europe in 2015 was 9.16, based on 1,667 reviews.
- The average rating for Luxury Villas in Europe in 2014 was 9.06, based on 1,325 reviews.
- The average rating for Luxury Villas in Europe in 2013 was 9.15, based on 1,216 reviews.
- The average rating for Luxury Villas in Europe in 2012 was 8.75, based on 877 reviews.
- The average rating for Luxury Villas in Europe in 2011 was 9.00, based on 500 reviews.
- The average rating for Luxury Villas in Europe in 2010 was 8.50, based on 317 reviews.
- The average rating for Luxury Villas in Europe in 2009 was 8.97, based on 281 reviews.
- The average rating for Luxury Villas in Europe in 2008 was 8.75, based on 219 reviews.
- The average rating for Luxury Villas in Europe in 2007 was 8.23, based on 165 reviews.
- The average rating for Luxury Villas in Europe in 2006 was 8.61, based on 89 reviews.
- The average rating for Luxury Villas in Europe in 2005 was 8.79, based on 41 reviews.
Average Rating by Star Rating for Luxury Villas
- The average rating for 4-star Luxury Villas in Europe is 8.57.
- The average rating for 5-star Luxury Villas in Europe is 8.68.
Average Rating by Traveler Type for Luxury Villas
- The average rating of Luxury Villas from business travelers in Europe is 8.96.
- The average rating of Luxury Villas from couples in Europe is 8.65.
- The average rating of Luxury Villas from families in Europe is 8.77.
- The average rating of Luxury Villas from friends in Europe is 8.94.
- The average rating of Luxury Villas from group travelers in Europe is 8.92.
- The average rating of Luxury Villas from solo travelers in Europe is 8.56.
- The average rating of Luxury Villas from travelers with an unknown type in Europe is 8.94.
Best Month to Stay at a Luxury Villa by Rating
- The average rating for Luxury Villa in Europe in January is 8.88.
- The average rating for Luxury Villa in Europe in February is 8.95.
- The average rating for Luxury Villa in Europe in March is 8.92.
- The average rating for Luxury Villa in Europe in April is 8.92.
- The average rating for Luxury Villa in Europe in May is 8.90.
- The average rating for Luxury Villa in Europe in June is 8.86.
- The average rating for Luxury Villa in Europe in July is 8.85.
- The average rating for Luxury Villa in Europe in August is 8.70.
- The average rating for Luxury Villa in Europe in September is 8.71.
- The average rating for Luxury Villa in Europe in October is 8.79.
- The average rating for Luxury Villa in Europe in November is 8.88.
- The average rating for Luxury Villa in Europe in December is 8.87.
Seasons for Luxury Villas in Europe
The seasons in Europe are determined by the percentage of reviews for Luxury Villas in each month.
Low Season for Luxury Villas in Europe
- January (4.3%)
- February (4.3%)
- March (5.1%)
- December (4.0%)
Shoulder Season for Luxury Villas in Europe
- April (7.5%)
- May (9.4%)
- October (9.9%)
- November (5.8%)
High Season for Luxury Villas in Europe
- June (10.6%)
- July (13.0%)
- August (14.2%)
- September (11.9%)
Luxury Villas Country Rankings in Europe
- The country with the most Luxury Villas is United Kingdom, with 725 Luxury Villas.
- The country with the highest average rating for Luxury Villas is Serbia, with an average rating of 10.00.
- The country with the lowest average rating for Luxury Villas is Ukraine, with an average rating of 6.00.
- The country with the most expensive Luxury Villas is Serbia, with average prices of $2,091.
- The country with the cheapest Luxury Villas is Georgia, with average prices of $65.
32 | 9.24 | $300.08 | |
11 | 8.57 | $228.96 | |
16 | 7.28 | $119.67 | |
19 | 7.87 | $557.87 | |
11 | 9.28 | $148.81 | |
28 | 8.65 | $180.78 | |
134 | 9.63 | $469.15 | |
112 | 8.76 | $286.44 | |
12 | 8.23 | $190.71 | |
16 | 8.88 | $219.46 | |
31 | 9.10 | $277.90 | |
130 | 8.97 | $324.16 | |
86 | 8.70 | $65.47 | |
73 | 9.05 | $154.38 | |
669 | 9.39 | $438.85 | |
18 | 9.75 | $468.90 | |
16 | 9.07 | $437.59 | |
597 | 8.97 | $315.51 | |
39 | 7.53 | $107.70 | |
26 | 9.80 | $334.34 | |
18 | 9.12 | $544.83 | |
81 | 8.86 | $308.60 | |
208 | 8.94 | $160.60 | |
74 | 8.19 | $423.06 | |
206 | 8.27 | $73.43 | |
11 | 10.00 | $2,091.30 | |
16 | 9.19 | $254.42 | |
439 | 8.60 | $551.48 | |
15 | 7.60 | $266.44 | |
15 | 7.85 | $313.36 | |
382 | 8.03 | $179.03 | |
58 | 6.00 | $131.99 | |
725 | 8.08 | $242.18 |