193 Must-Know Hotel Statistics and Travel Trends in United Kingdom for 2025

Discover the most compelling hotel statistics and travel trends in United Kingdom for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 193 key statistics and travel trends offers valuable insights into United Kingdom's dynamic hotel scene. Backed by data from 29,632 hotels, 9,715,427 traveler reviews, and 4,427,280 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for United Kingdom

Top Hotel and Travel Statistics for United Kingdom

  • There are 29,632 hotels operating in United Kingdom.
  • The average hotel rating in United Kingdom is 8.09, based on 9,715,427 reviews.
  • Travelers can expect to pay around $155 per night for a hotel in United Kingdom.
  • If you're looking for the best month to visit United Kingdom by rating, it's February with an average rating of 8.28.
  • If you're looking for the cheapest month to visit United Kingdom, it's February with an average price of $129.
  • The least popular month to visit United Kingdom is January, attracting only 5.8% of visitors.
  • The most popular month to visit United Kingdom is August, attracting 11.4% of visitors.
  • Group Travelers are the most satisfied travelers when visiting United Kingdom, rating their stays at 8.26 on average.
  • Business Travelers are the least satisfied travelers when visiting United Kingdom, rating their stays at 7.96 on average.
  • Hotel prices in United Kingdom peak in September, with an average price of $188.

Hotel Availability and Types in United Kingdom

Number of Hotels

  • There are 29,632 hotels in United Kingdom.

Distribution by Star Rating

  • United Kingdom has 58 hotels with a 1-star rating, accounting for 0.2% of all hotels.
  • United Kingdom has 605 hotels with a 2-star rating, accounting for 2.0% of all hotels.
  • United Kingdom has 6,095 hotels with a 3-star rating, accounting for 20.6% of all hotels.
  • United Kingdom has 5,870 hotels with a 4-star rating, accounting for 19.8% of all hotels.
  • United Kingdom has 2,346 hotels with a 5-star rating, accounting for 7.9% of all hotels.
  • We also have 14,658 hotels with an unknown star rating in United Kingdom, accounting for 49.5% of all hotels.

Hotel Pricing Trends in United Kingdom

Average Prices Over Time

  • The average price of a hotel in United Kingdom is $155 per night.

Average Price by Star Rating

  • The average price of a 1-star hotel in United Kingdom is $116 per night.
  • The average price of a 2-star hotel in United Kingdom is $100 per night.
  • The average price of a 3-star hotel in United Kingdom is $113 per night.
  • The average price of a 4-star hotel in United Kingdom is $158 per night.
  • The average price of a 5-star hotel in United Kingdom is $278 per night.
  • The average price of a hotel in United Kingdom with an unknown star rating is $165 per night.

Hotel Price Distribution

  • There are 242 hotels in United Kingdom priced in the $0-$50 range, accounting for 1.4% of all hotels.
  • There are 5,506 hotels in United Kingdom priced in the $50-$100 range, accounting for 32.3% of all hotels.
  • There are 8,674 hotels in United Kingdom priced in the $100-$200 range, accounting for 50.8% of all hotels.
  • There are 2,263 hotels in United Kingdom priced in the $200-$500 range, accounting for 13.3% of all hotels.
  • There are 286 hotels in United Kingdom priced in the $500-$1000 range, accounting for 1.7% of all hotels.
  • There are 101 hotels in United Kingdom priced in the $1000+ range, accounting for 0.6% of all hotels.

Best Month to Visit by Price

  • The average price of a hotel in United Kingdom in January is $132.
  • The average price of a hotel in United Kingdom in February is $129.
  • The average price of a hotel in United Kingdom in March is $132.
  • The average price of a hotel in United Kingdom in April is $149.
  • The average price of a hotel in United Kingdom in May is $161.
  • The average price of a hotel in United Kingdom in June is $171.
  • The average price of a hotel in United Kingdom in July is $179.
  • The average price of a hotel in United Kingdom in August is $181.
  • The average price of a hotel in United Kingdom in September is $188.
  • The average price of a hotel in United Kingdom in October is $154.
  • The average price of a hotel in United Kingdom in November is $146.
  • The average price of a hotel in United Kingdom in December is $148.

Hotel Ratings and Reviews in United Kingdom

Number of Reviews

  • We've collected 9,715,427 reviews for hotels in United Kingdom.

Review Distribution by Traveler Type

  • There are 951,580 reviews from business travelers in United Kingdom, accounting for 9.8% of all reviews.
  • There are 4,215,926 reviews from couples in United Kingdom, accounting for 43.4% of all reviews.
  • There are 1,918,885 reviews from families in United Kingdom, accounting for 19.8% of all reviews.
  • There are 176,784 reviews from friends in United Kingdom, accounting for 1.8% of all reviews.
  • There are 751,727 reviews from group travelers in United Kingdom, accounting for 7.7% of all reviews.
  • There are 1,039,924 reviews from solo travelers in United Kingdom, accounting for 10.7% of all reviews.
  • There are 660,601 reviews from travelers with an unknown type in United Kingdom, accounting for 6.8% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in United Kingdom in 2025 is 7.54, based on 777 reviews.
  • The average rating for hotels in United Kingdom in 2024 was 8.12, based on 2,497,920 reviews.
  • The average rating for hotels in United Kingdom in 2023 was 8.14, based on 3,082,317 reviews.
  • The average rating for hotels in United Kingdom in 2022 was 8.11, based on 2,954,330 reviews.
  • The average rating for hotels in United Kingdom in 2021 was 8.09, based on 857,345 reviews.
  • The average rating for hotels in United Kingdom in 2020 was 8.32, based on 322,738 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in United Kingdom is 6.63.
  • The average rating for 2-star hotels in United Kingdom is 7.01.
  • The average rating for 3-star hotels in United Kingdom is 7.80.
  • The average rating for 4-star hotels in United Kingdom is 8.37.
  • The average rating for 5-star hotels in United Kingdom is 8.60.
  • The average rating for hotels in United Kingdom with an unknown star rating is 8.11.

Average Ratings by Traveler Type

  • The average rating for business travelers in United Kingdom is 7.96.
  • The average rating for couples in United Kingdom is 8.10.
  • The average rating for families in United Kingdom is 8.14.
  • The average rating for friends in United Kingdom is 8.17.
  • The average rating for group travelers in United Kingdom is 8.26.
  • The average rating for solo travelers in United Kingdom is 8.19.
  • The average rating for travelers with an unknown type in United Kingdom is 8.09.

Best Months to Visit by Ratings

  • The average rating for hotels in United Kingdom in January is 8.25.
  • The average rating for hotels in United Kingdom in February is 8.28.
  • The average rating for hotels in United Kingdom in March is 8.28.
  • The average rating for hotels in United Kingdom in April is 8.25.
  • The average rating for hotels in United Kingdom in May is 8.20.
  • The average rating for hotels in United Kingdom in June is 8.12.
  • The average rating for hotels in United Kingdom in July is 8.05.
  • The average rating for hotels in United Kingdom in August is 8.03.
  • The average rating for hotels in United Kingdom in September is 8.04.
  • The average rating for hotels in United Kingdom in October is 8.12.
  • The average rating for hotels in United Kingdom in November is 8.16.
  • The average rating for hotels in United Kingdom in December is 8.15.

Seasons in United Kingdom

The seasons in United Kingdom are determined by the percentage of reviews for each month.

Low Season in United Kingdom

  • January (5.8%)
  • February (6.9%)
  • November (7.0%)
  • December (6.2%)

Shoulder Season in United Kingdom

  • March (7.2%)
  • April (7.8%)
  • May (8.6%)
  • October (8.9%)

High Season in United Kingdom

  • June (9.5%)
  • July (10.6%)
  • August (11.4%)
  • September (10.0%)

City Rankings in United Kingdom

  • The city with the most hotels is London, with 6,209 hotels.
  • The city with the highest average rating is Ambleside, with an average rating of 8.98.
  • The city with the lowest average rating is Stoke On Trent, with an average rating of 6.80.
  • The city with the most expensive hotels is Chester, with average prices of $312.
  • The city with the cheapest hotels is Paignton, with average prices of $84.
Aberdeen
161
7.99
$94.98
Ambleside
94
8.98
$152.16
Bath
202
8.57
$203.42
Belfast
147
8.40
$154.86
Birmingham
549
7.51
$119.54
Blackpool
600
7.93
$103.57
Bournemouth
153
7.61
$108.19
Bradford
124
7.13
$116.81
Brighton and Hove
413
7.62
$167.17
Bristol
275
7.64
$168.71
Cambridge
185
8.10
$129.85
Cardiff
217
8.00
$156.68
Cheltenham
74
8.06
$141.06
Chester
100
8.27
$312.50
Coventry
122
7.65
$99.37
Derby
88
7.88
$130.92
Durham
92
8.51
$100.41
East Wittering
77
8.97
$121.56
Eastbourne
87
8.04
$129.27
Edinburgh
505
7.96
$213.98
Exeter
84
8.40
$136.53
Glasgow
314
7.94
$144.49
Inverness
130
8.36
$160.98
Isle of Wight
184
8.42
$140.30
Leeds
264
7.17
$205.44
Leicester
73
7.00
$87.83
Liverpool
446
7.41
$162.07
Llandudno
116
8.52
$141.09
London
6,209
7.47
$232.08
Luton
87
7.34
$162.25
Manchester
549
7.77
$151.18
Milton Keynes
127
7.84
$119.78
Newcastle upon Tyne
199
7.49
$116.83
Newquay
100
8.64
$141.03
Norwich
108
7.96
$117.21
Nottingham
181
7.77
$120.37
Oxford
162
7.69
$146.51
Paignton
77
8.95
$83.76
Plymouth
192
8.25
$143.62
Reading
129
7.64
$206.03
Saundersfoot
195
8.34
$219.62
Scarborough
111
8.67
$106.56
Sheffield
149
7.85
$120.38
Southampton
120
7.31
$127.56
Stoke On Trent
105
6.80
$93.79
Swansea
157
8.49
$130.34
Swindon
82
7.85
$98.53
Tenby
250
8.69
$119.06
Thanet
73
8.18
$129.19
Torquay
175
8.96
$102.13
Weymouth
82
8.78
$153.54
Whitby
99
8.93
$146.00
Windermere
131
8.86
$174.67
Wolverhampton
77
7.77
$138.67
York
211
8.47
$169.12

Hotel and Travel Statistics for Luxury Villas in United Kingdom

Top Hotel and Travel Statistics for Luxury Villas in United Kingdom

  • There are 725 Luxury Villas operating in United Kingdom.
  • The average rating for Luxury Villas in United Kingdom is 8.09, based on 8,179 reviews.
  • Travelers can expect to pay around $237 per night for a Luxury Villa in United Kingdom.
  • If you're looking for the best month to book a Luxury Villa in United Kingdom by rating, it's February, with an average rating of 8.95.
  • If you're looking for the cheapest month to book a Luxury Villa in United Kingdom, it's November, with an average price of $221.
  • The least popular month to book a Luxury Villa in United Kingdom is January, attracting only 4.4% of visitors.
  • The most popular month to book a Luxury Villa in United Kingdom is August, attracting 12.8% of visitors.
  • Business Travelers are the most satisfied travelers when visiting Luxury Villas in United Kingdom, rating their stays at 8.59 on average.
  • Solo Travelers are the least satisfied travelers when visiting Luxury Villas in United Kingdom, rating their stays at 7.96 on average.
  • Luxury Villa prices in United Kingdom peak in August, with an average price of $343.

Availability and Types of Luxury Villas in United Kingdom

Number of Luxury Villas

  • There are 725 Luxury Villas in United Kingdom.

Star Rating Distribution for Luxury Villas

  • There are 265 Luxury Villas in United Kingdom with a 4-star rating, accounting for 36.6% of all Luxury Villas.
  • There are 460 Luxury Villas in United Kingdom with a 5-star rating, accounting for 63.4% of all Luxury Villas.

Pricing Trends for Luxury Villas in United Kingdom

Average Price Over Time for Luxury Villas

  • The average price for Luxury Villas in United Kingdom is $237.

Average Price by Star Rating for Luxury Villas

  • The average price for 4-star Luxury Villas in United Kingdom is $237.
  • The average price for 5-star Luxury Villas in United Kingdom is $242.

Price Distribution for Luxury Villas

  • There are 1 Luxury Villas in United Kingdom priced in the $0-$50 range, accounting for 0.7% of all Luxury Villas.
  • There are 18 Luxury Villas in United Kingdom priced in the $50-$100 range, accounting for 11.9% of all Luxury Villas.
  • There are 67 Luxury Villas in United Kingdom priced in the $100-$200 range, accounting for 44.4% of all Luxury Villas.
  • There are 54 Luxury Villas in United Kingdom priced in the $200-$500 range, accounting for 35.8% of all Luxury Villas.
  • There are 8 Luxury Villas in United Kingdom priced in the $500-$1000 range, accounting for 5.3% of all Luxury Villas.
  • There are 3 Luxury Villas in United Kingdom priced in the $1000+ range, accounting for 2.0% of all Luxury Villas.

Best Month to Stay at a Luxury Villa Based on Price

  • The average price for Luxury Villas in United Kingdom in January is $231.
  • The average price for Luxury Villas in United Kingdom in February is $234.
  • The average price for Luxury Villas in United Kingdom in March is $261.
  • The average price for Luxury Villas in United Kingdom in April is $299.
  • The average price for Luxury Villas in United Kingdom in May is $303.
  • The average price for Luxury Villas in United Kingdom in June is $323.
  • The average price for Luxury Villas in United Kingdom in July is $342.
  • The average price for Luxury Villas in United Kingdom in August is $343.
  • The average price for Luxury Villas in United Kingdom in September is $291.
  • The average price for Luxury Villas in United Kingdom in October is $246.
  • The average price for Luxury Villas in United Kingdom in November is $221.
  • The average price for Luxury Villas in United Kingdom in December is $252.

Ratings and Reviews for Luxury Villas in United Kingdom

Number of Reviews for Luxury Villas

  • We've collected 8,179 reviews for Luxury Villas in United Kingdom.

Review Distribution for Luxury Villas

  • There are 500 reviews for Luxury Villas from business travelers in United Kingdom, accounting for 6.1% of all reviews.
  • There are 2,704 reviews for Luxury Villas from couples in United Kingdom, accounting for 33.1% of all reviews.
  • There are 2,567 reviews for Luxury Villas from families in United Kingdom, accounting for 31.4% of all reviews.
  • There are 166 reviews for Luxury Villas from friends in United Kingdom, accounting for 2.0% of all reviews.
  • There are 1,235 reviews for Luxury Villas from group travelers in United Kingdom, accounting for 15.1% of all reviews.
  • There are 286 reviews for Luxury Villas from solo travelers in United Kingdom, accounting for 3.5% of all reviews.
  • There are 721 reviews for Luxury Villas from travelers with an unknown type in United Kingdom, accounting for 8.8% of all reviews.

Average Rating Over Time for Luxury Villas

  • The average rating for Luxury Villas in United Kingdom in 2024 was 8.04, based on 2,366 reviews.
  • The average rating for Luxury Villas in United Kingdom in 2023 was 8.34, based on 2,660 reviews.
  • The average rating for Luxury Villas in United Kingdom in 2022 was 8.57, based on 2,388 reviews.
  • The average rating for Luxury Villas in United Kingdom in 2021 was 8.93, based on 513 reviews.
  • The average rating for Luxury Villas in United Kingdom in 2020 was 9.20, based on 252 reviews.

Average Rating by Star Rating for Luxury Villas

  • The average rating for 4-star Luxury Villas in United Kingdom is 8.33.
  • The average rating for 5-star Luxury Villas in United Kingdom is 7.89.

Average Rating by Traveler Type for Luxury Villas

  • The average rating of Luxury Villas from business travelers in United Kingdom is 8.59.
  • The average rating of Luxury Villas from couples in United Kingdom is 8.24.
  • The average rating of Luxury Villas from families in United Kingdom is 8.28.
  • The average rating of Luxury Villas from friends in United Kingdom is 8.51.
  • The average rating of Luxury Villas from group travelers in United Kingdom is 8.50.
  • The average rating of Luxury Villas from solo travelers in United Kingdom is 7.96.
  • The average rating of Luxury Villas from travelers with an unknown type in United Kingdom is 9.05.

Best Month to Stay at a Luxury Villa by Rating

  • The average rating for Luxury Villa in United Kingdom in January is 8.80.
  • The average rating for Luxury Villa in United Kingdom in February is 8.95.
  • The average rating for Luxury Villa in United Kingdom in March is 8.69.
  • The average rating for Luxury Villa in United Kingdom in April is 8.63.
  • The average rating for Luxury Villa in United Kingdom in May is 8.55.
  • The average rating for Luxury Villa in United Kingdom in June is 8.26.
  • The average rating for Luxury Villa in United Kingdom in July is 8.38.
  • The average rating for Luxury Villa in United Kingdom in August is 8.07.
  • The average rating for Luxury Villa in United Kingdom in September is 8.40.
  • The average rating for Luxury Villa in United Kingdom in October is 8.29.
  • The average rating for Luxury Villa in United Kingdom in November is 8.61.
  • The average rating for Luxury Villa in United Kingdom in December is 8.71.

Seasons for Luxury Villas in United Kingdom

The seasons in United Kingdom are determined by the percentage of reviews for Luxury Villas in each month.

Low Season for Luxury Villas in United Kingdom

  • January (4.4%)
  • February (5.5%)
  • March (5.5%)
  • December (4.8%)

Shoulder Season for Luxury Villas in United Kingdom

  • April (8.4%)
  • May (8.9%)
  • October (9.9%)
  • November (6.2%)

High Season for Luxury Villas in United Kingdom

  • June (10.5%)
  • July (11.9%)
  • August (12.8%)
  • September (11.2%)

Luxury Villas City Rankings in United Kingdom

  • The city with the most Luxury Villas is London, with 105 Luxury Villas.
  • The city with the highest average rating for Luxury Villas is Sheffield, with an average rating of 8.78.
  • The city with the lowest average rating for Luxury Villas is Liverpool, with an average rating of 4.95.
  • The city with the most expensive Luxury Villas is Manchester, with average prices of $257.
  • The city with the cheapest Luxury Villas is Sheffield, with average prices of $101.
Birmingham
38
6.07
$154.95
Cardiff
35
7.14
$172.74
Coventry
11
7.31
$114.38
Liverpool
55
4.95
$184.08
London
105
8.31
$233.50
Manchester
16
7.96
$257.04
Newport
12
7.80
$193.48
Sheffield
11
8.78
$100.62