226 Must-Know Hotel Statistics and Travel Trends in Italy for 2024

Discover the most compelling hotel statistics and travel trends in Italy for 2024! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 226 key statistics and travel trends offers valuable insights into Italy's dynamic hotel scene. Backed by data from 45,699 hotels, 5,929,736 traveler reviews, and 3,980,690 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Italy

Top Hotel and Travel Statistics for Italy

  • There are 45,699 hotels operating in Italy.
  • The average hotel rating in Italy is 8.42, based on 5,929,736 reviews.
  • Travelers can expect to pay around $168 per night for a hotel in Italy.
  • If you're looking for the best month to visit Italy by rating, it's March with an average rating of 8.55.
  • If you're looking for the cheapest month to visit Italy, it's November with an average price of $146.
  • The least popular month to visit Italy is December, attracting only 3.7% of visitors.
  • The most popular month to visit Italy is August, attracting 14.3% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting Italy, rating their stays at 8.53 on average.
  • Business Travelers are the least satisfied travelers when visiting Italy, rating their stays at 8.27 on average.
  • Hotel prices in Italy peak in September, with an average price of $301.

Hotel Availability and Types in Italy

Number of Hotels

  • There are 45,699 hotels in Italy.

Distribution by Star Rating

  • Italy has 977 hotels with a 1-star rating, accounting for 2.1% of all hotels.
  • Italy has 1,012 hotels with a 2-star rating, accounting for 2.2% of all hotels.
  • Italy has 9,864 hotels with a 3-star rating, accounting for 21.6% of all hotels.
  • Italy has 7,303 hotels with a 4-star rating, accounting for 16.0% of all hotels.
  • Italy has 2,051 hotels with a 5-star rating, accounting for 4.5% of all hotels.
  • We also have 24,492 hotels with an unknown star rating in Italy, accounting for 53.6% of all hotels.

Hotel Pricing Trends in Italy

Average Prices Over Time

  • The average price of a hotel in Italy is $168 per night.

Average Price by Star Rating

  • The average price of a 1-star hotel in Italy is $147 per night.
  • The average price of a 2-star hotel in Italy is $134 per night.
  • The average price of a 3-star hotel in Italy is $141 per night.
  • The average price of a 4-star hotel in Italy is $201 per night.
  • The average price of a 5-star hotel in Italy is $383 per night.
  • The average price of a hotel in Italy with an unknown star rating is $151 per night.

Hotel Price Distribution

  • There are 429 hotels in Italy priced in the $0-$50 range, accounting for 1.5% of all hotels.
  • There are 9,872 hotels in Italy priced in the $50-$100 range, accounting for 35.0% of all hotels.
  • There are 12,701 hotels in Italy priced in the $100-$200 range, accounting for 45.0% of all hotels.
  • There are 4,388 hotels in Italy priced in the $200-$500 range, accounting for 15.6% of all hotels.
  • There are 619 hotels in Italy priced in the $500-$1000 range, accounting for 2.2% of all hotels.
  • There are 202 hotels in Italy priced in the $1000+ range, accounting for 0.7% of all hotels.

Best Month to Visit by Price

  • The average price of a hotel in Italy in January is $153.
  • The average price of a hotel in Italy in February is $152.
  • The average price of a hotel in Italy in March is $164.
  • The average price of a hotel in Italy in April is $186.
  • The average price of a hotel in Italy in May is $201.
  • The average price of a hotel in Italy in June is $274.
  • The average price of a hotel in Italy in July is $271.
  • The average price of a hotel in Italy in August is $269.
  • The average price of a hotel in Italy in September is $301.
  • The average price of a hotel in Italy in October is $167.
  • The average price of a hotel in Italy in November is $146.
  • The average price of a hotel in Italy in December is $147.

Hotel Ratings and Reviews in Italy

Number of Reviews

  • We've collected 5,929,745 reviews for hotels in Italy.

Review Distribution by Traveler Type

  • There are 363,673 reviews from business travelers in Italy, accounting for 6.1% of all reviews.
  • There are 2,816,363 reviews from couples in Italy, accounting for 47.5% of all reviews.
  • There are 1,456,863 reviews from families in Italy, accounting for 24.6% of all reviews.
  • There are 214,974 reviews from friends in Italy, accounting for 3.6% of all reviews.
  • There are 402,321 reviews from group travelers in Italy, accounting for 6.8% of all reviews.
  • There are 437,784 reviews from solo travelers in Italy, accounting for 7.4% of all reviews.
  • There are 237,767 reviews from travelers with an unknown type in Italy, accounting for 4.0% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Italy in 2024 is 8.39, based on 1,276,767 reviews.
  • The average rating for hotels in Italy in 2023 was 8.39, based on 1,496,655 reviews.
  • The average rating for hotels in Italy in 2022 was 8.40, based on 1,259,709 reviews.
  • The average rating for hotels in Italy in 2021 was 8.41, based on 184,677 reviews.
  • The average rating for hotels in Italy in 2020 was 8.50, based on 32,579 reviews.
  • The average rating for hotels in Italy in 2019 was 8.46, based on 165,703 reviews.
  • The average rating for hotels in Italy in 2018 was 8.45, based on 185,016 reviews.
  • The average rating for hotels in Italy in 2017 was 8.43, based on 197,492 reviews.
  • The average rating for hotels in Italy in 2016 was 8.45, based on 224,749 reviews.
  • The average rating for hotels in Italy in 2015 was 8.43, based on 202,088 reviews.
  • The average rating for hotels in Italy in 2014 was 8.42, based on 167,391 reviews.
  • The average rating for hotels in Italy in 2013 was 8.36, based on 152,665 reviews.
  • The average rating for hotels in Italy in 2012 was 8.28, based on 124,763 reviews.
  • The average rating for hotels in Italy in 2011 was 8.14, based on 82,382 reviews.
  • The average rating for hotels in Italy in 2010 was 8.05, based on 49,863 reviews.
  • The average rating for hotels in Italy in 2009 was 7.99, based on 36,618 reviews.
  • The average rating for hotels in Italy in 2008 was 7.83, based on 24,858 reviews.
  • The average rating for hotels in Italy in 2007 was 7.67, based on 24,089 reviews.
  • The average rating for hotels in Italy in 2006 was 7.58, based on 18,087 reviews.
  • The average rating for hotels in Italy in 2005 was 7.65, based on 13,455 reviews.
  • The average rating for hotels in Italy in 2004 was 7.70, based on 7,655 reviews.
  • The average rating for hotels in Italy in 2003 was 7.72, based on 2,276 reviews.
  • The average rating for hotels in Italy in 2002 was 7.72, based on 208 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Italy is 7.65.
  • The average rating for 2-star hotels in Italy is 7.87.
  • The average rating for 3-star hotels in Italy is 8.15.
  • The average rating for 4-star hotels in Italy is 8.35.
  • The average rating for 5-star hotels in Italy is 8.85.
  • The average rating for hotels in Italy with an unknown star rating is 8.60.

Average Ratings by Traveler Type

  • The average rating for business travelers in Italy is 8.27.
  • The average rating for couples in Italy is 8.42.
  • The average rating for families in Italy is 8.46.
  • The average rating for friends in Italy is 8.36.
  • The average rating for group travelers in Italy is 8.52.
  • The average rating for solo travelers in Italy is 8.53.
  • The average rating for travelers with an unknown type in Italy is 8.40.

Best Months to Visit by Ratings

  • The average rating for hotels in Italy in January is 8.46.
  • The average rating for hotels in Italy in February is 8.53.
  • The average rating for hotels in Italy in March is 8.55.
  • The average rating for hotels in Italy in April is 8.51.
  • The average rating for hotels in Italy in May is 8.49.
  • The average rating for hotels in Italy in June is 8.49.
  • The average rating for hotels in Italy in July is 8.46.
  • The average rating for hotels in Italy in August is 8.41.
  • The average rating for hotels in Italy in September is 8.40.
  • The average rating for hotels in Italy in October is 8.37.
  • The average rating for hotels in Italy in November is 8.44.
  • The average rating for hotels in Italy in December is 8.50.

Seasons in Italy

The seasons in Italy are determined by the percentage of reviews for each month.

Low Season in Italy

  • January (4.1%)
  • February (3.7%)
  • March (4.7%)
  • December (3.7%)

Shoulder Season in Italy

  • April (7.3%)
  • May (9.6%)
  • October (9.9%)
  • November (5.3%)

High Season in Italy

  • June (11.4%)
  • July (13.4%)
  • August (14.3%)
  • September (12.7%)

City Rankings in Italy

  • The city with the most hotels is Rome, with 3,926 hotels.
  • The city with the highest average rating is Matera, with an average rating of 9.08.
  • The city with the lowest average rating is Milan, with an average rating of 7.50.
  • The city with the most expensive hotels is Capri, with average prices of $524.
  • The city with the cheapest hotels is Pompei, with average prices of $85.
Alghero
207
8.42
$142.76
Amalfi
136
8.73
$305.68
Assisi
184
8.84
$113.31
Bari
187
7.94
$124.19
Bergamo
104
8.51
$122.11
Bibione
968
8.00
$226.50
Bologna
346
8.16
$159.85
Cagliari
182
8.37
$103.73
Caorle
297
8.35
$189.37
Capri
120
8.89
$524.02
Catania
385
8.35
$102.01
Cefalù
160
8.34
$166.61
Como
150
8.43
$273.74
Florence
1,235
8.23
$194.01
Gallipoli
166
8.54
$130.59
Genoa
120
8.13
$108.84
Imperia
108
8.37
$116.28
Ischia
288
8.60
$157.31
La Spezia
147
8.37
$109.48
Lecce
213
8.60
$125.12
Lido Di Jesolo
210
8.23
$140.64
Lignano Sabbiadoro
203
8.02
$125.46
Livigno
109
8.49
$257.56
Lucca
200
8.84
$141.03
Massa Lubrense
156
8.56
$349.45
Matera
158
9.08
$147.70
Milan
1,667
7.50
$211.27
Naples
1,326
8.21
$121.55
Noto
175
8.85
$149.20
Olbia
134
8.00
$130.23
Ostuni
202
8.61
$186.17
Otranto
184
8.78
$186.76
Palermo
483
8.30
$110.11
Perugia
109
8.56
$132.53
Pisa
140
7.81
$107.40
Pompei
114
8.68
$84.70
Riccione
176
8.50
$133.31
Rimini
512
7.99
$156.93
Riva Del Garda
137
8.75
$141.79
Rome
3,926
8.13
$207.03
Salerno
237
8.39
$165.91
San Vito Lo Capo
109
8.71
$91.78
Sanremo
118
7.99
$117.32
Siena
172
8.61
$139.79
Sirmione
140
8.61
$136.47
Sorrento
341
8.88
$233.77
Syracuse
379
8.52
$142.02
Taormina
196
8.73
$253.70
Trapani
149
8.66
$100.37
Trieste
137
8.35
$178.06
Tropea
143
8.77
$146.43
Turin
291
8.15
$135.73
Venice
1,208
8.19
$242.79
Verona
396
8.60
$159.37
Vieste
110
8.59
$104.87

Hotel and Travel Statistics for Luxury Villas in Italy

Top Hotel and Travel Statistics for Luxury Villas in Italy

  • There are 597 Luxury Villas operating in Italy.
  • The average rating for Luxury Villas in Italy is 9.12, based on 1,757 reviews.
  • Travelers can expect to pay around $308 per night for a Luxury Villa in Italy.
  • If you're looking for the best month to book a Luxury Villa in Italy by rating, it's January, with an average rating of 9.78.
  • If you're looking for the cheapest month to book a Luxury Villa in Italy, it's December, with an average price of $196.
  • The least popular month to book a Luxury Villa in Italy is February, attracting only 2.5% of visitors.
  • The most popular month to book a Luxury Villa in Italy is August, attracting 16.5% of visitors.
  • Friends are the most satisfied travelers when visiting Luxury Villas in Italy, rating their stays at 9.38 on average.
  • Business Travelers are the least satisfied travelers when visiting Luxury Villas in Italy, rating their stays at 8.99 on average.
  • Luxury Villa prices in Italy peak in August, with an average price of $342.

Availability and Types of Luxury Villas in Italy

Number of Luxury Villas

  • There are 597 Luxury Villas in Italy.

Star Rating Distribution for Luxury Villas

  • There are 230 Luxury Villas in Italy with a 4-star rating, accounting for 38.5% of all Luxury Villas.
  • There are 367 Luxury Villas in Italy with a 5-star rating, accounting for 61.5% of all Luxury Villas.

Pricing Trends for Luxury Villas in Italy

Average Price Over Time for Luxury Villas

  • The average price for Luxury Villas in Italy is $308.

Average Price by Star Rating for Luxury Villas

  • The average price for 4-star Luxury Villas in Italy is $316.
  • The average price for 5-star Luxury Villas in Italy is $302.

Price Distribution for Luxury Villas

  • There are 2 Luxury Villas in Italy priced in the $0-$50 range, accounting for 1.3% of all Luxury Villas.
  • There are 39 Luxury Villas in Italy priced in the $50-$100 range, accounting for 25.2% of all Luxury Villas.
  • There are 54 Luxury Villas in Italy priced in the $100-$200 range, accounting for 34.8% of all Luxury Villas.
  • There are 44 Luxury Villas in Italy priced in the $200-$500 range, accounting for 28.4% of all Luxury Villas.
  • There are 11 Luxury Villas in Italy priced in the $500-$1000 range, accounting for 7.1% of all Luxury Villas.
  • There are 5 Luxury Villas in Italy priced in the $1000+ range, accounting for 3.2% of all Luxury Villas.

Best Month to Stay at a Luxury Villa Based on Price

  • The average price for Luxury Villas in Italy in January is $224.
  • The average price for Luxury Villas in Italy in February is $218.
  • The average price for Luxury Villas in Italy in March is $230.
  • The average price for Luxury Villas in Italy in April is $252.
  • The average price for Luxury Villas in Italy in May is $275.
  • The average price for Luxury Villas in Italy in June is $305.
  • The average price for Luxury Villas in Italy in July is $324.
  • The average price for Luxury Villas in Italy in August is $342.
  • The average price for Luxury Villas in Italy in September is $334.
  • The average price for Luxury Villas in Italy in October is $254.
  • The average price for Luxury Villas in Italy in November is $297.
  • The average price for Luxury Villas in Italy in December is $196.

Ratings and Reviews for Luxury Villas in Italy

Number of Reviews for Luxury Villas

  • We've collected 1,757 reviews for Luxury Villas in Italy.

Review Distribution for Luxury Villas

  • There are 81 reviews for Luxury Villas from business travelers in Italy, accounting for 4.6% of all reviews.
  • There are 878 reviews for Luxury Villas from couples in Italy, accounting for 50.0% of all reviews.
  • There are 395 reviews for Luxury Villas from families in Italy, accounting for 22.5% of all reviews.
  • There are 81 reviews for Luxury Villas from friends in Italy, accounting for 4.6% of all reviews.
  • There are 143 reviews for Luxury Villas from group travelers in Italy, accounting for 8.1% of all reviews.
  • There are 86 reviews for Luxury Villas from solo travelers in Italy, accounting for 4.9% of all reviews.
  • There are 93 reviews for Luxury Villas from travelers with an unknown type in Italy, accounting for 5.3% of all reviews.

Average Rating Over Time for Luxury Villas

  • The average rating for Luxury Villas in Italy in 2024 is 9.36, based on 390 reviews.
  • The average rating for Luxury Villas in Italy in 2023 was 9.05, based on 358 reviews.
  • The average rating for Luxury Villas in Italy in 2022 was 8.95, based on 317 reviews.
  • The average rating for Luxury Villas in Italy in 2021 was 9.18, based on 50 reviews.
  • The average rating for Luxury Villas in Italy in 2020 was 9.57, based on 12 reviews.
  • The average rating for Luxury Villas in Italy in 2019 was 9.32, based on 58 reviews.
  • The average rating for Luxury Villas in Italy in 2018 was 9.37, based on 67 reviews.
  • The average rating for Luxury Villas in Italy in 2017 was 9.12, based on 75 reviews.
  • The average rating for Luxury Villas in Italy in 2016 was 9.44, based on 64 reviews.
  • The average rating for Luxury Villas in Italy in 2015 was 9.56, based on 74 reviews.
  • The average rating for Luxury Villas in Italy in 2014 was 9.57, based on 81 reviews.
  • The average rating for Luxury Villas in Italy in 2013 was 9.62, based on 39 reviews.
  • The average rating for Luxury Villas in Italy in 2012 was 9.76, based on 34 reviews.
  • The average rating for Luxury Villas in Italy in 2011 was 10.00, based on 27 reviews.
  • The average rating for Luxury Villas in Italy in 2010 was 10.00, based on 24 reviews.
  • The average rating for Luxury Villas in Italy in 2009 was 8.89, based on 25 reviews.
  • The average rating for Luxury Villas in Italy in 2008 was 9.88, based on 16 reviews.
  • The average rating for Luxury Villas in Italy in 2007 was 10.00, based on 16 reviews.
  • The average rating for Luxury Villas in Italy in 2006 was 10.00, based on 14 reviews.
  • The average rating for Luxury Villas in Italy in 2005 was 10.00, based on 14 reviews.

Average Rating by Star Rating for Luxury Villas

  • The average rating for 4-star Luxury Villas in Italy is 9.03.
  • The average rating for 5-star Luxury Villas in Italy is 9.18.

Average Rating by Traveler Type for Luxury Villas

  • The average rating of Luxury Villas from business travelers in Italy is 8.99.
  • The average rating of Luxury Villas from couples in Italy is 9.22.
  • The average rating of Luxury Villas from families in Italy is 9.23.
  • The average rating of Luxury Villas from friends in Italy is 9.38.
  • The average rating of Luxury Villas from group travelers in Italy is 9.29.
  • The average rating of Luxury Villas from solo travelers in Italy is 9.16.
  • The average rating of Luxury Villas from travelers with an unknown type in Italy is 8.76.

Best Month to Stay at a Luxury Villa by Rating

  • The average rating for Luxury Villa in Italy in January is 9.78.
  • The average rating for Luxury Villa in Italy in February is 9.44.
  • The average rating for Luxury Villa in Italy in March is 9.57.
  • The average rating for Luxury Villa in Italy in April is 9.56.
  • The average rating for Luxury Villa in Italy in May is 9.40.
  • The average rating for Luxury Villa in Italy in June is 9.18.
  • The average rating for Luxury Villa in Italy in July is 8.82.
  • The average rating for Luxury Villa in Italy in August is 9.14.
  • The average rating for Luxury Villa in Italy in September is 9.02.
  • The average rating for Luxury Villa in Italy in October is 9.11.
  • The average rating for Luxury Villa in Italy in November is 9.14.
  • The average rating for Luxury Villa in Italy in December is 9.44.

Seasons for Luxury Villas in Italy

The seasons in Italy are determined by the percentage of reviews for Luxury Villas in each month.

Low Season for Italy in Luxury Villas

  • January (3.1%)
  • February (2.5%)
  • March (3.1%)
  • December (2.6%)

Shoulder Season for Italy in Luxury Villas

  • April (6.4%)
  • June (11.8%)
  • October (10.4%)
  • November (5.4%)

High Season for Italy in Luxury Villas

  • May (11.9%)
  • July (11.9%)
  • August (16.5%)
  • September (14.3%)

Luxury Villas City Rankings in Italy

  • The city with the most Luxury Villas is Rome, with 23 Luxury Villas.
  • The city with the highest average rating for Luxury Villas is Rome, with an average rating of 8.69.
  • The city with the lowest average rating for Luxury Villas is Ostuni, with an average rating of 7.44.
  • The city with the most expensive Luxury Villas is Rome, with average prices of $479.
  • The city with the cheapest Luxury Villas is Ostuni, with average prices of $135.
Ostuni
12
7.44
$134.83
Rome
23
8.69
$479.03