193 Must-Know Hotel Statistics and Travel Trends in Italy for 2025

Discover the most compelling hotel statistics and travel trends in Italy for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 193 key statistics and travel trends offers valuable insights into Italy's dynamic hotel scene. Backed by data from 52,092 hotels, 2,704,095 traveler reviews, and 6,710,264 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Italy

Top Hotel and Travel Statistics for Italy

  • There are 52,092 hotels operating in Italy.
  • The average hotel rating in Italy is 8.48, based on 2,704,095 reviews.
  • Travelers can expect to pay around $159 per night for a hotel in Italy.
  • If you're looking for the best month to visit Italy by rating, it's June with an average rating of 8.59.
  • If you're looking for the cheapest month to visit Italy, it's February with an average price of $136.
  • The least popular month to visit Italy is December, attracting only 3.4% of visitors.
  • The most popular month to visit Italy is August, attracting 13.9% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Italy, rating their stays at 8.61 on average.
  • Friends are the least satisfied travelers when visiting Italy, rating their stays at 8.15 on average.
  • Hotel prices in Italy peak in September, with an average price of $239.

Hotel Availability and Types in Italy

Number of Hotels

  • There are 52,092 hotels in Italy.

Distribution by Star Rating

  • Italy has 1,170 hotels with a 1-star rating, accounting for 2.2% of all hotels.
  • Italy has 1,146 hotels with a 2-star rating, accounting for 2.2% of all hotels.
  • Italy has 13,334 hotels with a 3-star rating, accounting for 25.6% of all hotels.
  • Italy has 8,012 hotels with a 4-star rating, accounting for 15.4% of all hotels.
  • Italy has 2,113 hotels with a 5-star rating, accounting for 4.1% of all hotels.
  • We also have 26,317 hotels with an unknown star rating in Italy, accounting for 50.5% of all hotels.

Hotel Pricing Trends in Italy

Average Prices Over Time

  • The average price of a hotel in Italy is $159 per night.

Average Price by Star Rating

  • The average price of a 1-star hotel in Italy is $141 per night.
  • The average price of a 2-star hotel in Italy is $123 per night.
  • The average price of a 3-star hotel in Italy is $130 per night.
  • The average price of a 4-star hotel in Italy is $197 per night.
  • The average price of a 5-star hotel in Italy is $379 per night.
  • The average price of a hotel in Italy with an unknown star rating is $146 per night.

Hotel Price Distribution

  • There are 537 hotels in Italy priced in the $0-$50 range, accounting for 1.6% of all hotels.
  • There are 12,704 hotels in Italy priced in the $50-$100 range, accounting for 37.6% of all hotels.
  • There are 14,998 hotels in Italy priced in the $100-$200 range, accounting for 44.4% of all hotels.
  • There are 4,651 hotels in Italy priced in the $200-$500 range, accounting for 13.8% of all hotels.
  • There are 666 hotels in Italy priced in the $500-$1000 range, accounting for 2.0% of all hotels.
  • There are 237 hotels in Italy priced in the $1000+ range, accounting for 0.7% of all hotels.

Best Month to Visit by Price

  • The average price of a hotel in Italy in January is $140.
  • The average price of a hotel in Italy in February is $136.
  • The average price of a hotel in Italy in March is $139.
  • The average price of a hotel in Italy in April is $155.
  • The average price of a hotel in Italy in May is $162.
  • The average price of a hotel in Italy in June is $172.
  • The average price of a hotel in Italy in July is $178.
  • The average price of a hotel in Italy in August is $191.
  • The average price of a hotel in Italy in September is $239.
  • The average price of a hotel in Italy in October is $168.
  • The average price of a hotel in Italy in November is $150.
  • The average price of a hotel in Italy in December is $147.

Hotel Ratings and Reviews in Italy

Number of Reviews

  • We've collected 2,704,095 reviews for hotels in Italy.

Review Distribution by Traveler Type

  • There are 138,223 reviews from business travelers in Italy, accounting for 5.1% of all reviews.
  • There are 1,197,503 reviews from couples in Italy, accounting for 44.3% of all reviews.
  • There are 693,084 reviews from families in Italy, accounting for 25.6% of all reviews.
  • There are 55,497 reviews from friends in Italy, accounting for 2.1% of all reviews.
  • There are 251,898 reviews from group travelers in Italy, accounting for 9.3% of all reviews.
  • There are 286,294 reviews from solo travelers in Italy, accounting for 10.6% of all reviews.
  • There are 81,596 reviews from travelers with an unknown type in Italy, accounting for 3.0% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Italy in 2025 is 8.78, based on 182 reviews.
  • The average rating for hotels in Italy in 2024 was 8.48, based on 893,425 reviews.
  • The average rating for hotels in Italy in 2023 was 8.49, based on 983,826 reviews.
  • The average rating for hotels in Italy in 2022 was 8.50, based on 718,214 reviews.
  • The average rating for hotels in Italy in 2021 was 8.48, based on 79,036 reviews.
  • The average rating for hotels in Italy in 2020 was 8.53, based on 29,412 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Italy is 7.85.
  • The average rating for 2-star hotels in Italy is 7.98.
  • The average rating for 3-star hotels in Italy is 8.34.
  • The average rating for 4-star hotels in Italy is 8.41.
  • The average rating for 5-star hotels in Italy is 8.82.
  • The average rating for hotels in Italy with an unknown star rating is 8.61.

Average Ratings by Traveler Type

  • The average rating for business travelers in Italy is 8.28.
  • The average rating for couples in Italy is 8.48.
  • The average rating for families in Italy is 8.51.
  • The average rating for friends in Italy is 8.15.
  • The average rating for group travelers in Italy is 8.61.
  • The average rating for solo travelers in Italy is 8.56.
  • The average rating for travelers with an unknown type in Italy is 8.48.

Best Months to Visit by Ratings

  • The average rating for hotels in Italy in January is 8.51.
  • The average rating for hotels in Italy in February is 8.57.
  • The average rating for hotels in Italy in March is 8.58.
  • The average rating for hotels in Italy in April is 8.56.
  • The average rating for hotels in Italy in May is 8.56.
  • The average rating for hotels in Italy in June is 8.59.
  • The average rating for hotels in Italy in July is 8.53.
  • The average rating for hotels in Italy in August is 8.46.
  • The average rating for hotels in Italy in September is 8.48.
  • The average rating for hotels in Italy in October is 8.44.
  • The average rating for hotels in Italy in November is 8.48.
  • The average rating for hotels in Italy in December is 8.52.

Seasons in Italy

The seasons in Italy are determined by the percentage of reviews for each month.

Low Season in Italy

  • January (3.6%)
  • February (3.7%)
  • March (4.8%)
  • December (3.4%)

Shoulder Season in Italy

  • April (7.3%)
  • May (9.9%)
  • October (10.4%)
  • November (5.0%)

High Season in Italy

  • June (11.4%)
  • July (13.4%)
  • August (13.9%)
  • September (13.3%)

City Rankings in Italy

  • The city with the most hotels is Rome, with 4,242 hotels.
  • The city with the highest average rating is Cortona, with an average rating of 9.15.
  • The city with the lowest average rating is Bibione, with an average rating of 7.68.
  • The city with the most expensive hotels is Capri, with average prices of $534.
  • The city with the cheapest hotels is Pompei, with average prices of $82.
Alghero
235
8.53
$163.95
Amalfi
143
8.94
$329.03
Assisi
206
8.84
$110.27
Bari
227
8.31
$115.15
Bergamo
125
8.52
$113.54
Bibione
1,039
7.68
$194.08
Bologna
387
7.98
$152.14
Cagliari
199
8.54
$103.08
Caorle
340
8.15
$169.86
Capri
136
9.03
$533.83
Catania
462
8.35
$94.04
Cefalù
181
8.59
$176.58
Como
163
8.41
$254.06
Cortona
155
9.15
$185.16
Florence
1,343
8.29
$182.45
Gallipoli
205
8.60
$118.75
Genoa
132
8.14
$100.73
Imperia
122
8.41
$121.97
Ischia
313
8.71
$170.22
La Spezia
175
8.40
$112.41
Lecce
246
8.67
$121.83
Lido Di Jesolo
231
8.31
$202.72
Lignano Sabbiadoro
228
7.94
$137.74
Livigno
128
8.70
$271.07
Lucca
235
8.91
$141.13
Massa Lubrense
167
8.63
$350.57
Matera
181
9.06
$133.44
Milan
1,780
7.78
$192.25
Naples
1,591
8.31
$112.43
Noto
199
8.95
$159.73
Olbia
157
8.12
$141.35
Ostuni
290
8.81
$174.19
Otranto
198
8.74
$137.22
Palermo
564
8.43
$103.46
Perugia
121
8.61
$128.85
Pisa
165
7.96
$105.80
Pompei
130
8.69
$82.16
Riccione
201
8.57
$133.24
Rimini
560
7.96
$135.16
Riva Del Garda
144
8.87
$154.65
Rome
4,242
8.15
$192.63
Salerno
286
8.41
$108.71
Sanremo
122
7.92
$132.22
Siena
192
8.73
$136.49
Sirmione
165
8.30
$141.03
Sorrento
372
8.92
$231.85
Syracuse
442
8.46
$130.48
Taormina
213
8.66
$244.17
Trapani
169
8.75
$96.12
Trieste
160
8.44
$196.01
Tropea
155
8.92
$142.75
Turin
323
8.20
$121.79
Venice
1,287
8.24
$207.84
Verona
454
8.63
$149.60
Vieste
131
8.62
$167.73

Hotel and Travel Statistics for Luxury Villas in Italy

Top Hotel and Travel Statistics for Luxury Villas in Italy

  • There are 597 Luxury Villas operating in Italy.
  • The average rating for Luxury Villas in Italy is 9.01, based on 1,282 reviews.
  • Travelers can expect to pay around $311 per night for a Luxury Villa in Italy.
  • If you're looking for the best month to book a Luxury Villa in Italy by rating, it's December, with an average rating of 9.45.
  • If you're looking for the cheapest month to book a Luxury Villa in Italy, it's March, with an average price of $223.
  • The least popular month to book a Luxury Villa in Italy is February, attracting only 2.8% of visitors.
  • The most popular month to book a Luxury Villa in Italy is July, attracting 13.3% of visitors.
  • Friends are the most satisfied travelers when visiting Luxury Villas in Italy, rating their stays at 9.86 on average.
  • Business Travelers are the least satisfied travelers when visiting Luxury Villas in Italy, rating their stays at 8.59 on average.
  • Luxury Villa prices in Italy peak in September, with an average price of $308.

Availability and Types of Luxury Villas in Italy

Number of Luxury Villas

  • There are 597 Luxury Villas in Italy.

Star Rating Distribution for Luxury Villas

  • There are 230 Luxury Villas in Italy with a 4-star rating, accounting for 38.5% of all Luxury Villas.
  • There are 367 Luxury Villas in Italy with a 5-star rating, accounting for 61.5% of all Luxury Villas.

Pricing Trends for Luxury Villas in Italy

Average Price Over Time for Luxury Villas

  • The average price for Luxury Villas in Italy is $311.

Average Price by Star Rating for Luxury Villas

  • The average price for 4-star Luxury Villas in Italy is $304.
  • The average price for 5-star Luxury Villas in Italy is $326.

Price Distribution for Luxury Villas

  • There are 2 Luxury Villas in Italy priced in the $0-$50 range, accounting for 1.2% of all Luxury Villas.
  • There are 45 Luxury Villas in Italy priced in the $50-$100 range, accounting for 26.8% of all Luxury Villas.
  • There are 54 Luxury Villas in Italy priced in the $100-$200 range, accounting for 32.1% of all Luxury Villas.
  • There are 47 Luxury Villas in Italy priced in the $200-$500 range, accounting for 28.0% of all Luxury Villas.
  • There are 13 Luxury Villas in Italy priced in the $500-$1000 range, accounting for 7.7% of all Luxury Villas.
  • There are 7 Luxury Villas in Italy priced in the $1000+ range, accounting for 4.2% of all Luxury Villas.

Best Month to Stay at a Luxury Villa Based on Price

  • The average price for Luxury Villas in Italy in January is $276.
  • The average price for Luxury Villas in Italy in February is $274.
  • The average price for Luxury Villas in Italy in March is $223.
  • The average price for Luxury Villas in Italy in April is $244.
  • The average price for Luxury Villas in Italy in May is $278.
  • The average price for Luxury Villas in Italy in June is $288.
  • The average price for Luxury Villas in Italy in July is $308.
  • The average price for Luxury Villas in Italy in August is $293.
  • The average price for Luxury Villas in Italy in September is $308.
  • The average price for Luxury Villas in Italy in October is $247.
  • The average price for Luxury Villas in Italy in November is $291.
  • The average price for Luxury Villas in Italy in December is $268.

Ratings and Reviews for Luxury Villas in Italy

Number of Reviews for Luxury Villas

  • We've collected 1,282 reviews for Luxury Villas in Italy.

Review Distribution for Luxury Villas

  • There are 64 reviews for Luxury Villas from business travelers in Italy, accounting for 5.0% of all reviews.
  • There are 373 reviews for Luxury Villas from couples in Italy, accounting for 29.1% of all reviews.
  • There are 518 reviews for Luxury Villas from families in Italy, accounting for 40.4% of all reviews.
  • There are 21 reviews for Luxury Villas from friends in Italy, accounting for 1.6% of all reviews.
  • There are 232 reviews for Luxury Villas from group travelers in Italy, accounting for 18.1% of all reviews.
  • There are 47 reviews for Luxury Villas from solo travelers in Italy, accounting for 3.7% of all reviews.
  • There are 27 reviews for Luxury Villas from travelers with an unknown type in Italy, accounting for 2.1% of all reviews.

Average Rating Over Time for Luxury Villas

  • The average rating for Luxury Villas in Italy in 2024 was 9.00, based on 469 reviews.
  • The average rating for Luxury Villas in Italy in 2023 was 8.91, based on 481 reviews.
  • The average rating for Luxury Villas in Italy in 2022 was 9.06, based on 296 reviews.
  • The average rating for Luxury Villas in Italy in 2021 was 9.25, based on 24 reviews.
  • The average rating for Luxury Villas in Italy in 2020 was 9.57, based on 12 reviews.

Average Rating by Star Rating for Luxury Villas

  • The average rating for 4-star Luxury Villas in Italy is 8.82.
  • The average rating for 5-star Luxury Villas in Italy is 9.15.

Average Rating by Traveler Type for Luxury Villas

  • The average rating of Luxury Villas from business travelers in Italy is 8.59.
  • The average rating of Luxury Villas from couples in Italy is 8.98.
  • The average rating of Luxury Villas from families in Italy is 9.06.
  • The average rating of Luxury Villas from friends in Italy is 9.86.
  • The average rating of Luxury Villas from group travelers in Italy is 9.02.
  • The average rating of Luxury Villas from solo travelers in Italy is 9.05.
  • The average rating of Luxury Villas from travelers with an unknown type in Italy is 8.42.

Best Month to Stay at a Luxury Villa by Rating

  • The average rating for Luxury Villa in Italy in January is 9.04.
  • The average rating for Luxury Villa in Italy in February is 9.37.
  • The average rating for Luxury Villa in Italy in March is 9.31.
  • The average rating for Luxury Villa in Italy in April is 9.18.
  • The average rating for Luxury Villa in Italy in May is 8.89.
  • The average rating for Luxury Villa in Italy in June is 8.96.
  • The average rating for Luxury Villa in Italy in July is 8.94.
  • The average rating for Luxury Villa in Italy in August is 9.03.
  • The average rating for Luxury Villa in Italy in September is 8.92.
  • The average rating for Luxury Villa in Italy in October is 9.02.
  • The average rating for Luxury Villa in Italy in November is 9.10.
  • The average rating for Luxury Villa in Italy in December is 9.45.

Seasons for Luxury Villas in Italy

The seasons in Italy are determined by the percentage of reviews for Luxury Villas in each month.

Low Season for Luxury Villas in Italy

  • January (3.1%)
  • February (2.8%)
  • March (3.8%)
  • December (3.4%)

Shoulder Season for Luxury Villas in Italy

  • April (8.0%)
  • May (10.8%)
  • October (11.4%)
  • November (5.5%)

High Season for Luxury Villas in Italy

  • June (12.7%)
  • July (13.3%)
  • August (12.6%)
  • September (12.8%)

Luxury Villas City Rankings in Italy

  • The city with the most Luxury Villas is Rome, with 23 Luxury Villas.
  • The city with the highest average rating for Luxury Villas is Ostuni, with an average rating of 8.63.
  • The city with the lowest average rating for Luxury Villas is Syracuse, with an average rating of 7.95.
  • The city with the most expensive Luxury Villas is Rome, with average prices of $464.
  • The city with the cheapest Luxury Villas is Ostuni, with average prices of $147.
Ostuni
12
8.63
$146.51
Rome
23
8.53
$464.40
Syracuse
11
7.95
$203.33