227 Must-Know Hotel Statistics and Travel Trends in Italy for 2025

Discover the most compelling hotel statistics and travel trends in Italy for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 227 key statistics and travel trends offers valuable insights into Italy's dynamic hotel scene. Backed by data from 52,092 hotels, 7,498,828 traveler reviews, and 5,672,804 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Italy

Top Hotel and Travel Statistics for Italy

  • There are 52,092 hotels operating in Italy.
  • The average hotel rating in Italy is 8.51, based on 4,358,671 reviews.
  • Travelers can expect to pay around $161 per night for a hotel in Italy.
  • If you're looking for the best month to visit Italy by rating, it's March with an average rating of 8.58.
  • If you're looking for the cheapest month to visit Italy, it's February with an average price of $136.
  • The least popular month to visit Italy is December, attracting only 3.8% of visitors.
  • The most popular month to visit Italy is August, attracting 14.0% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting Italy, rating their stays at 8.56 on average.
  • Business Travelers are the least satisfied travelers when visiting Italy, rating their stays at 8.29 on average.
  • Hotel prices in Italy peak in September, with an average price of $264.

Hotel Availability and Types in Italy

Number of Hotels

  • There are 52,092 hotels in Italy.

Distribution by Star Rating

  • Italy has 1,170 hotels with a 1-star rating, accounting for 2.2% of all hotels.
  • Italy has 1,146 hotels with a 2-star rating, accounting for 2.2% of all hotels.
  • Italy has 13,334 hotels with a 3-star rating, accounting for 25.6% of all hotels.
  • Italy has 8,012 hotels with a 4-star rating, accounting for 15.4% of all hotels.
  • Italy has 2,113 hotels with a 5-star rating, accounting for 4.1% of all hotels.
  • We also have 26,317 hotels with an unknown star rating in Italy, accounting for 50.5% of all hotels.

Hotel Pricing Trends in Italy

Average Prices Over Time

  • The average price of a hotel in Italy is $161 per night.

Average Price by Star Rating

  • The average price of a 1-star hotel in Italy is $143 per night.
  • The average price of a 2-star hotel in Italy is $126 per night.
  • The average price of a 3-star hotel in Italy is $131 per night.
  • The average price of a 4-star hotel in Italy is $197 per night.
  • The average price of a 5-star hotel in Italy is $381 per night.
  • The average price of a hotel in Italy with an unknown star rating is $149 per night.

Hotel Price Distribution

  • There are 576 hotels in Italy priced in the $0-$50 range, accounting for 1.7% of all hotels.
  • There are 12,620 hotels in Italy priced in the $50-$100 range, accounting for 38.2% of all hotels.
  • There are 14,397 hotels in Italy priced in the $100-$200 range, accounting for 43.6% of all hotels.
  • There are 4,526 hotels in Italy priced in the $200-$500 range, accounting for 13.7% of all hotels.
  • There are 673 hotels in Italy priced in the $500-$1000 range, accounting for 2.0% of all hotels.
  • There are 243 hotels in Italy priced in the $1000+ range, accounting for 0.7% of all hotels.

Best Month to Visit by Price

  • The average price of a hotel in Italy in January is $137.
  • The average price of a hotel in Italy in February is $136.
  • The average price of a hotel in Italy in March is $147.
  • The average price of a hotel in Italy in April is $165.
  • The average price of a hotel in Italy in May is $175.
  • The average price of a hotel in Italy in June is $188.
  • The average price of a hotel in Italy in July is $196.
  • The average price of a hotel in Italy in August is $246.
  • The average price of a hotel in Italy in September is $264.
  • The average price of a hotel in Italy in October is $167.
  • The average price of a hotel in Italy in November is $150.
  • The average price of a hotel in Italy in December is $145.

Hotel Ratings and Reviews in Italy

Number of Reviews

  • We've collected 7,501,456 reviews for hotels in Italy.

Review Distribution by Traveler Type

  • There are 471,316 reviews from business travelers in Italy, accounting for 6.3% of all reviews.
  • There are 3,540,750 reviews from couples in Italy, accounting for 47.2% of all reviews.
  • There are 1,846,910 reviews from families in Italy, accounting for 24.6% of all reviews.
  • There are 225,713 reviews from friends in Italy, accounting for 3.0% of all reviews.
  • There are 572,442 reviews from group travelers in Italy, accounting for 7.6% of all reviews.
  • There are 598,977 reviews from solo travelers in Italy, accounting for 8.0% of all reviews.
  • There are 245,348 reviews from travelers with an unknown type in Italy, accounting for 3.3% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Italy in 2024 was 8.43, based on 1,894,980 reviews.
  • The average rating for hotels in Italy in 2023 was 8.44, based on 2,097,638 reviews.
  • The average rating for hotels in Italy in 2022 was 8.43, based on 1,716,014 reviews.
  • The average rating for hotels in Italy in 2021 was 8.43, based on 201,491 reviews.
  • The average rating for hotels in Italy in 2020 was 8.52, based on 34,189 reviews.
  • The average rating for hotels in Italy in 2019 was 8.48, based on 170,456 reviews.
  • The average rating for hotels in Italy in 2018 was 8.46, based on 190,453 reviews.
  • The average rating for hotels in Italy in 2017 was 8.46, based on 203,415 reviews.
  • The average rating for hotels in Italy in 2016 was 8.46, based on 231,879 reviews.
  • The average rating for hotels in Italy in 2015 was 8.44, based on 208,671 reviews.
  • The average rating for hotels in Italy in 2014 was 8.43, based on 172,839 reviews.
  • The average rating for hotels in Italy in 2013 was 8.38, based on 157,875 reviews.
  • The average rating for hotels in Italy in 2012 was 8.30, based on 129,075 reviews.
  • The average rating for hotels in Italy in 2011 was 8.15, based on 85,277 reviews.
  • The average rating for hotels in Italy in 2010 was 8.06, based on 51,673 reviews.
  • The average rating for hotels in Italy in 2009 was 7.99, based on 37,969 reviews.
  • The average rating for hotels in Italy in 2008 was 7.84, based on 25,649 reviews.
  • The average rating for hotels in Italy in 2007 was 7.68, based on 24,792 reviews.
  • The average rating for hotels in Italy in 2006 was 7.59, based on 18,566 reviews.
  • The average rating for hotels in Italy in 2005 was 7.66, based on 13,730 reviews.
  • The average rating for hotels in Italy in 2004 was 7.71, based on 7,779 reviews.
  • The average rating for hotels in Italy in 2003 was 7.72, based on 2,308 reviews.
  • The average rating for hotels in Italy in 2002 was 7.75, based on 212 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Italy is 7.97.
  • The average rating for 2-star hotels in Italy is 7.95.
  • The average rating for 3-star hotels in Italy is 8.24.
  • The average rating for 4-star hotels in Italy is 8.41.
  • The average rating for 5-star hotels in Italy is 8.83.
  • The average rating for hotels in Italy with an unknown star rating is 8.58.

Average Ratings by Traveler Type

  • The average rating for business travelers in Italy is 8.29.
  • The average rating for couples in Italy is 8.44.
  • The average rating for families in Italy is 8.49.
  • The average rating for friends in Italy is 8.38.
  • The average rating for group travelers in Italy is 8.50.
  • The average rating for solo travelers in Italy is 8.56.
  • The average rating for travelers with an unknown type in Italy is 8.42.

Best Months to Visit by Ratings

  • The average rating for hotels in Italy in January is 8.50.
  • The average rating for hotels in Italy in February is 8.56.
  • The average rating for hotels in Italy in March is 8.58.
  • The average rating for hotels in Italy in April is 8.53.
  • The average rating for hotels in Italy in May is 8.52.
  • The average rating for hotels in Italy in June is 8.52.
  • The average rating for hotels in Italy in July is 8.49.
  • The average rating for hotels in Italy in August is 8.43.
  • The average rating for hotels in Italy in September is 8.43.
  • The average rating for hotels in Italy in October is 8.41.
  • The average rating for hotels in Italy in November is 8.46.
  • The average rating for hotels in Italy in December is 8.53.

Seasons in Italy

The seasons in Italy are determined by the percentage of reviews for each month.

Low Season in Italy

  • January (4.1%)
  • February (3.8%)
  • March (4.8%)
  • December (3.8%)

Shoulder Season in Italy

  • April (7.4%)
  • May (9.7%)
  • October (9.9%)
  • November (5.5%)

High Season in Italy

  • June (11.3%)
  • July (13.2%)
  • August (14.0%)
  • September (12.5%)

City Rankings in Italy

  • The city with the most hotels is Rome, with 4,242 hotels.
  • The city with the highest average rating is Cortona, with an average rating of 9.12.
  • The city with the lowest average rating is Bibione, with an average rating of 7.69.
  • The city with the most expensive hotels is Capri, with average prices of $507.
  • The city with the cheapest hotels is Pompei, with average prices of $82.
Alghero
235
8.43
$161.05
Amalfi
143
8.98
$325.86
Assisi
206
8.81
$110.24
Bari
227
8.30
$115.47
Bergamo
125
8.61
$113.14
Bibione
1,039
7.69
$179.55
Bologna
387
8.05
$159.45
Cagliari
199
8.57
$100.35
Caorle
340
8.25
$174.83
Capri
136
9.04
$506.52
Castellammare del Golfo
121
8.87
$98.36
Catania
462
8.40
$94.28
Cefalù
181
8.59
$173.07
Como
163
8.47
$259.52
Cortona
155
9.12
$178.80
Florence
1,343
8.33
$186.80
Gallipoli
205
8.67
$115.59
Genoa
132
8.16
$101.06
Imperia
122
8.39
$120.94
Ischia
313
8.70
$162.21
La Spezia
175
8.35
$112.30
Lecce
246
8.75
$116.12
Lido Di Jesolo
231
8.35
$196.67
Lignano Sabbiadoro
228
7.91
$131.31
Livigno
128
8.68
$267.62
Lucca
235
8.92
$140.70
Massa Lubrense
167
8.81
$350.36
Matera
181
9.05
$134.17
Milan
1,780
7.77
$199.72
Naples
1,591
8.35
$113.55
Noto
199
8.94
$160.58
Olbia
157
8.11
$134.09
Ostuni
290
8.70
$172.93
Otranto
198
8.69
$135.21
Palermo
564
8.45
$103.49
Pisa
165
8.01
$104.77
Pompei
130
8.75
$81.61
Riccione
201
8.58
$146.11
Rimini
560
8.04
$147.51
Riva Del Garda
144
8.83
$152.58
Rome
4,242
8.21
$195.85
Salerno
286
8.45
$107.13
Sanremo
122
7.91
$114.30
Siena
192
8.75
$135.57
Sirmione
165
8.28
$138.97
Sorrento
372
8.95
$242.50
Syracuse
442
8.52
$130.94
Taormina
213
8.68
$240.19
Trapani
169
8.77
$95.37
Trieste
160
8.39
$202.43
Tropea
155
8.95
$138.28
Turin
323
8.24
$125.22
Venice
1,287
8.23
$209.42
Verona
454
8.63
$151.03
Vieste
131
8.63
$162.17

Hotel and Travel Statistics for Luxury Villas in Italy

Top Hotel and Travel Statistics for Luxury Villas in Italy

  • There are 597 Luxury Villas operating in Italy.
  • The average rating for Luxury Villas in Italy is 8.97, based on 1,905 reviews.
  • Travelers can expect to pay around $316 per night for a Luxury Villa in Italy.
  • If you're looking for the best month to book a Luxury Villa in Italy by rating, it's February, with an average rating of 9.25.
  • If you're looking for the cheapest month to book a Luxury Villa in Italy, it's February, with an average price of $196.
  • The least popular month to book a Luxury Villa in Italy is February, attracting only 4.1% of visitors.
  • The most popular month to book a Luxury Villa in Italy is August, attracting 14.2% of visitors.
  • Friends are the most satisfied travelers when visiting Luxury Villas in Italy, rating their stays at 9.38 on average.
  • Business Travelers are the least satisfied travelers when visiting Luxury Villas in Italy, rating their stays at 8.91 on average.
  • Luxury Villa prices in Italy peak in August, with an average price of $325.

Availability and Types of Luxury Villas in Italy

Number of Luxury Villas

  • There are 597 Luxury Villas in Italy.

Star Rating Distribution for Luxury Villas

  • There are 230 Luxury Villas in Italy with a 4-star rating, accounting for 38.5% of all Luxury Villas.
  • There are 367 Luxury Villas in Italy with a 5-star rating, accounting for 61.5% of all Luxury Villas.

Pricing Trends for Luxury Villas in Italy

Average Price Over Time for Luxury Villas

  • The average price for Luxury Villas in Italy is $316.

Average Price by Star Rating for Luxury Villas

  • The average price for 4-star Luxury Villas in Italy is $303.
  • The average price for 5-star Luxury Villas in Italy is $334.

Price Distribution for Luxury Villas

  • There are 3 Luxury Villas in Italy priced in the $0-$50 range, accounting for 1.8% of all Luxury Villas.
  • There are 42 Luxury Villas in Italy priced in the $50-$100 range, accounting for 25.0% of all Luxury Villas.
  • There are 57 Luxury Villas in Italy priced in the $100-$200 range, accounting for 33.9% of all Luxury Villas.
  • There are 46 Luxury Villas in Italy priced in the $200-$500 range, accounting for 27.4% of all Luxury Villas.
  • There are 13 Luxury Villas in Italy priced in the $500-$1000 range, accounting for 7.7% of all Luxury Villas.
  • There are 7 Luxury Villas in Italy priced in the $1000+ range, accounting for 4.2% of all Luxury Villas.

Best Month to Stay at a Luxury Villa Based on Price

  • The average price for Luxury Villas in Italy in January is $270.
  • The average price for Luxury Villas in Italy in February is $196.
  • The average price for Luxury Villas in Italy in March is $222.
  • The average price for Luxury Villas in Italy in April is $242.
  • The average price for Luxury Villas in Italy in May is $269.
  • The average price for Luxury Villas in Italy in June is $303.
  • The average price for Luxury Villas in Italy in July is $306.
  • The average price for Luxury Villas in Italy in August is $325.
  • The average price for Luxury Villas in Italy in September is $319.
  • The average price for Luxury Villas in Italy in October is $247.
  • The average price for Luxury Villas in Italy in November is $294.
  • The average price for Luxury Villas in Italy in December is $268.

Ratings and Reviews for Luxury Villas in Italy

Number of Reviews for Luxury Villas

  • We've collected 5,945 reviews for Luxury Villas in Italy.

Review Distribution for Luxury Villas

  • There are 338 reviews for Luxury Villas from business travelers in Italy, accounting for 5.7% of all reviews.
  • There are 2,083 reviews for Luxury Villas from couples in Italy, accounting for 35.0% of all reviews.
  • There are 2,180 reviews for Luxury Villas from families in Italy, accounting for 36.7% of all reviews.
  • There are 81 reviews for Luxury Villas from friends in Italy, accounting for 1.4% of all reviews.
  • There are 971 reviews for Luxury Villas from group travelers in Italy, accounting for 16.3% of all reviews.
  • There are 199 reviews for Luxury Villas from solo travelers in Italy, accounting for 3.3% of all reviews.
  • There are 93 reviews for Luxury Villas from travelers with an unknown type in Italy, accounting for 1.6% of all reviews.

Average Rating Over Time for Luxury Villas

  • The average rating for Luxury Villas in Italy in 2024 was 8.96, based on 1,875 reviews.
  • The average rating for Luxury Villas in Italy in 2023 was 8.97, based on 1,938 reviews.
  • The average rating for Luxury Villas in Italy in 2022 was 9.05, based on 1,402 reviews.
  • The average rating for Luxury Villas in Italy in 2021 was 9.12, based on 81 reviews.
  • The average rating for Luxury Villas in Italy in 2020 was 9.63, based on 13 reviews.
  • The average rating for Luxury Villas in Italy in 2019 was 9.37, based on 64 reviews.
  • The average rating for Luxury Villas in Italy in 2018 was 9.37, based on 67 reviews.
  • The average rating for Luxury Villas in Italy in 2017 was 9.12, based on 75 reviews.
  • The average rating for Luxury Villas in Italy in 2016 was 9.44, based on 64 reviews.
  • The average rating for Luxury Villas in Italy in 2015 was 9.56, based on 74 reviews.
  • The average rating for Luxury Villas in Italy in 2014 was 9.57, based on 81 reviews.
  • The average rating for Luxury Villas in Italy in 2013 was 9.62, based on 39 reviews.
  • The average rating for Luxury Villas in Italy in 2012 was 9.76, based on 34 reviews.
  • The average rating for Luxury Villas in Italy in 2011 was 10.00, based on 27 reviews.
  • The average rating for Luxury Villas in Italy in 2010 was 10.00, based on 24 reviews.
  • The average rating for Luxury Villas in Italy in 2009 was 8.89, based on 25 reviews.
  • The average rating for Luxury Villas in Italy in 2008 was 9.88, based on 16 reviews.
  • The average rating for Luxury Villas in Italy in 2007 was 10.00, based on 16 reviews.
  • The average rating for Luxury Villas in Italy in 2006 was 10.00, based on 14 reviews.
  • The average rating for Luxury Villas in Italy in 2005 was 10.00, based on 14 reviews.

Average Rating by Star Rating for Luxury Villas

  • The average rating for 4-star Luxury Villas in Italy is 8.83.
  • The average rating for 5-star Luxury Villas in Italy is 9.08.

Average Rating by Traveler Type for Luxury Villas

  • The average rating of Luxury Villas from business travelers in Italy is 8.91.
  • The average rating of Luxury Villas from couples in Italy is 9.01.
  • The average rating of Luxury Villas from families in Italy is 8.97.
  • The average rating of Luxury Villas from friends in Italy is 9.38.
  • The average rating of Luxury Villas from group travelers in Italy is 9.01.
  • The average rating of Luxury Villas from solo travelers in Italy is 9.07.
  • The average rating of Luxury Villas from travelers with an unknown type in Italy is 8.76.

Best Month to Stay at a Luxury Villa by Rating

  • The average rating for Luxury Villa in Italy in January is 9.13.
  • The average rating for Luxury Villa in Italy in February is 9.25.
  • The average rating for Luxury Villa in Italy in March is 8.92.
  • The average rating for Luxury Villa in Italy in April is 9.13.
  • The average rating for Luxury Villa in Italy in May is 9.01.
  • The average rating for Luxury Villa in Italy in June is 8.92.
  • The average rating for Luxury Villa in Italy in July is 8.98.
  • The average rating for Luxury Villa in Italy in August is 8.97.
  • The average rating for Luxury Villa in Italy in September is 8.99.
  • The average rating for Luxury Villa in Italy in October is 8.90.
  • The average rating for Luxury Villa in Italy in November is 9.00.
  • The average rating for Luxury Villa in Italy in December is 9.21.

Seasons for Luxury Villas in Italy

The seasons in Italy are determined by the percentage of reviews for Luxury Villas in each month.

Low Season for Luxury Villas in Italy

  • January (4.6%)
  • February (4.1%)
  • March (4.4%)
  • December (4.7%)

Shoulder Season for Luxury Villas in Italy

  • April (7.9%)
  • May (9.7%)
  • October (9.3%)
  • November (5.8%)

High Season for Luxury Villas in Italy

  • June (10.7%)
  • July (12.6%)
  • August (14.2%)
  • September (12.2%)

Luxury Villas City Rankings in Italy

  • The city with the most Luxury Villas is Rome, with 23 Luxury Villas.
  • The city with the highest average rating for Luxury Villas is Rome, with an average rating of 8.81.
  • The city with the lowest average rating for Luxury Villas is Syracuse, with an average rating of 7.95.
  • The city with the most expensive Luxury Villas is Rome, with average prices of $453.
  • The city with the cheapest Luxury Villas is Ostuni, with average prices of $143.
Ostuni
12
8.01
$142.96
Rome
23
8.81
$453.31
Syracuse
11
7.95
$202.65