140 Must-Know Hotel Statistics and Travel Trends in Florence, Italy for 2025

Discover the most compelling hotel statistics and travel trends in Florence for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 140 key statistics and travel trends offers valuable insights into Florence's dynamic hotel scene. Backed by data from 1,343 hotels, 182,471 traveler reviews, and 245,932 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Florence

Top Hotel and Travel Statistics for Florence

  • There are 1,343 hotels operating in Florence.
  • The average hotel rating in Florence is 8.29, based on 182,471 reviews.
  • Travelers can expect to pay around $182 per night for a hotel in Florence.
  • If you're looking for the best month to visit Florence by rating, it's February with an average rating of 8.61.
  • If you're looking for the cheapest month to visit Florence, it's February with an average price of $122.
  • The least popular month to visit Florence is February, attracting only 3.8% of visitors.
  • The most popular month to visit Florence is July, attracting 12.4% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Florence, rating their stays at 8.51 on average.
  • Friends are the least satisfied travelers when visiting Florence, rating their stays at 7.75 on average.
  • Hotel prices in Florence peak in September, with an average price of $292.

Hotel Availability and Types in Florence

Number of Hotels

  • There are 1,343 hotels in Florence.

Distribution by Star Rating

  • Florence has 69 hotels with a 1-star rating, accounting for 5.1% of all hotels.
  • Florence has 55 hotels with a 2-star rating, accounting for 4.1% of all hotels.
  • Florence has 228 hotels with a 3-star rating, accounting for 17.0% of all hotels.
  • Florence has 190 hotels with a 4-star rating, accounting for 14.1% of all hotels.
  • Florence has 84 hotels with a 5-star rating, accounting for 6.3% of all hotels.
  • We also have 717 hotels with an unknown star rating in Florence, accounting for 53.4% of all hotels.

Hotel Pricing Trends in Florence

Average Prices Over Time

  • The average price of a hotel in Florence is $182 per night.

Average Price by Star Rating

  • The average price of a 1-star hotel in Florence is $140 per night.
  • The average price of a 2-star hotel in Florence is $151 per night.
  • The average price of a 3-star hotel in Florence is $164 per night.
  • The average price of a 4-star hotel in Florence is $256 per night.
  • The average price of a 5-star hotel in Florence is $361 per night.
  • The average price of a hotel in Florence with an unknown star rating is $159 per night.

Hotel Price Distribution

  • There are 146 hotels in Florence priced in the $50-$100 range, accounting for 14.5% of all hotels.
  • There are 626 hotels in Florence priced in the $100-$200 range, accounting for 62.0% of all hotels.
  • There are 211 hotels in Florence priced in the $200-$500 range, accounting for 20.9% of all hotels.
  • There are 21 hotels in Florence priced in the $500-$1000 range, accounting for 2.1% of all hotels.
  • There are 6 hotels in Florence priced in the $1000+ range, accounting for 0.6% of all hotels.

Best Month to Visit by Price

  • The average price of a hotel in Florence in January is $145.
  • The average price of a hotel in Florence in February is $122.
  • The average price of a hotel in Florence in March is $157.
  • The average price of a hotel in Florence in April is $220.
  • The average price of a hotel in Florence in May is $262.
  • The average price of a hotel in Florence in June is $274.
  • The average price of a hotel in Florence in July is $238.
  • The average price of a hotel in Florence in August is $203.
  • The average price of a hotel in Florence in September is $292.
  • The average price of a hotel in Florence in October is $229.
  • The average price of a hotel in Florence in November is $162.
  • The average price of a hotel in Florence in December is $149.

Hotel Ratings and Reviews in Florence

Number of Reviews

  • We've collected 182,471 reviews for hotels in Florence.

Review Distribution by Traveler Type

  • There are 7,221 reviews from business travelers in Florence, accounting for 4.0% of all reviews.
  • There are 80,626 reviews from couples in Florence, accounting for 44.2% of all reviews.
  • There are 44,699 reviews from families in Florence, accounting for 24.5% of all reviews.
  • There are 1,937 reviews from friends in Florence, accounting for 1.1% of all reviews.
  • There are 18,925 reviews from group travelers in Florence, accounting for 10.4% of all reviews.
  • There are 22,281 reviews from solo travelers in Florence, accounting for 12.2% of all reviews.
  • There are 6,782 reviews from travelers with an unknown type in Florence, accounting for 3.7% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Florence in 2025 is 8.11, based on 19 reviews.
  • The average rating for hotels in Florence in 2024 was 8.33, based on 54,576 reviews.
  • The average rating for hotels in Florence in 2023 was 8.28, based on 67,487 reviews.
  • The average rating for hotels in Florence in 2022 was 8.43, based on 52,349 reviews.
  • The average rating for hotels in Florence in 2021 was 8.42, based on 5,602 reviews.
  • The average rating for hotels in Florence in 2020 was 8.49, based on 2,438 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Florence is 8.02.
  • The average rating for 2-star hotels in Florence is 7.87.
  • The average rating for 3-star hotels in Florence is 8.05.
  • The average rating for 4-star hotels in Florence is 8.52.
  • The average rating for 5-star hotels in Florence is 8.63.
  • The average rating for hotels in Florence with an unknown star rating is 8.32.

Average Ratings by Traveler Type

  • The average rating for business travelers in Florence is 8.19.
  • The average rating for couples in Florence is 8.31.
  • The average rating for families in Florence is 8.27.
  • The average rating for friends in Florence is 7.75.
  • The average rating for group travelers in Florence is 8.51.
  • The average rating for solo travelers in Florence is 8.45.
  • The average rating for travelers with an unknown type in Florence is 8.43.

Best Months to Visit by Ratings

  • The average rating for hotels in Florence in January is 8.51.
  • The average rating for hotels in Florence in February is 8.61.
  • The average rating for hotels in Florence in March is 8.54.
  • The average rating for hotels in Florence in April is 8.36.
  • The average rating for hotels in Florence in May is 8.30.
  • The average rating for hotels in Florence in June is 8.28.
  • The average rating for hotels in Florence in July is 8.35.
  • The average rating for hotels in Florence in August is 8.39.
  • The average rating for hotels in Florence in September is 8.36.
  • The average rating for hotels in Florence in October is 8.26.
  • The average rating for hotels in Florence in November is 8.41.
  • The average rating for hotels in Florence in December is 8.61.

Seasons in Florence

The seasons in Florence are determined by the percentage of reviews for each month.

Low Season in Florence

  • January (4.0%)
  • February (3.8%)
  • March (5.5%)
  • December (4.1%)

Shoulder Season in Florence

  • April (8.3%)
  • May (10.6%)
  • June (11.0%)
  • November (6.1%)

High Season in Florence

  • July (12.4%)
  • August (11.3%)
  • September (12.0%)
  • October (11.1%)

Hotel and Travel Statistics for Luxury Villas in Florence

Top Hotel and Travel Statistics for Luxury Villas in Florence

  • There are 9 Luxury Villas operating in Florence.
  • The average rating for Luxury Villas in Florence is 8.15, based on 20 reviews.
  • Travelers can expect to pay around $0 per night for a Luxury Villa in Florence.
  • If you're looking for the best month to book a Luxury Villa in Florence by rating, it's June, with an average rating of 10.00.
  • Couples are the most satisfied travelers when visiting Luxury Villas in Florence, rating their stays at 9.60 on average.
  • Solo Travelers are the least satisfied travelers when visiting Luxury Villas in Florence, rating their stays at 4.70 on average.

Availability and Types of Luxury Villas in Florence

Number of Luxury Villas

  • There are 9 Luxury Villas in Florence.

Star Rating Distribution for Luxury Villas

  • There are 3 Luxury Villas in Florence with a 4-star rating, accounting for 33.3% of all Luxury Villas.
  • There are 6 Luxury Villas in Florence with a 5-star rating, accounting for 66.7% of all Luxury Villas.

Ratings and Reviews for Luxury Villas in Florence

Number of Reviews for Luxury Villas

  • We've collected 20 reviews for Luxury Villas in Florence.

Review Distribution for Luxury Villas

  • There are 5 reviews for Luxury Villas from couples in Florence, accounting for 25.0% of all reviews.
  • There are 8 reviews for Luxury Villas from families in Florence, accounting for 40.0% of all reviews.
  • There are 5 reviews for Luxury Villas from group travelers in Florence, accounting for 25.0% of all reviews.
  • There are 2 reviews for Luxury Villas from solo travelers in Florence, accounting for 10.0% of all reviews.

Average Rating Over Time for Luxury Villas

    Average Rating by Star Rating for Luxury Villas

    • The average rating for 4-star Luxury Villas in Florence is 7.63.
    • The average rating for 5-star Luxury Villas in Florence is 9.20.

    Average Rating by Traveler Type for Luxury Villas

    • The average rating of Luxury Villas from couples in Florence is 9.60.
    • The average rating of Luxury Villas from families in Florence is 8.68.
    • The average rating of Luxury Villas from group travelers in Florence is 9.40.
    • The average rating of Luxury Villas from solo travelers in Florence is 4.70.

    Best Month to Stay at a Luxury Villa by Rating

    • The average rating for Luxury Villa in Florence in January is 6.00.
    • The average rating for Luxury Villa in Florence in February is 9.00.
    • The average rating for Luxury Villa in Florence in March is 8.15.
    • The average rating for Luxury Villa in Florence in May is 8.20.
    • The average rating for Luxury Villa in Florence in June is 10.00.
    • The average rating for Luxury Villa in Florence in July is 9.60.
    • The average rating for Luxury Villa in Florence in August is 9.20.
    • The average rating for Luxury Villa in Florence in September is 9.20.
    • The average rating for Luxury Villa in Florence in October is 10.00.
    • The average rating for Luxury Villa in Florence in November is 9.00.