225 Must-Know Hotel Statistics and Travel Trends in Thailand for 2025
Discover the most compelling hotel statistics and travel trends in Thailand for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 225 key statistics and travel trends offers valuable insights into Thailand's dynamic hotel scene. Backed by data from 40,930 hotels, 9,449,950 traveler reviews, and 7,256,583 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.
Hotel and Travel Statistics for Thailand
Top Hotel and Travel Statistics for Thailand
- There are 40,930 hotels operating in Thailand.
- The average hotel rating in Thailand is 8.14, based on 5,324,291 reviews.
- Travelers can expect to pay around $87 per night for a hotel in Thailand.
- If you're looking for the best month to visit Thailand by rating, it's September with an average rating of 8.27.
- If you're looking for the cheapest month to visit Thailand, it's October with an average price of $80.
- The least popular month to visit Thailand is June, attracting only 6.8% of visitors.
- The most popular month to visit Thailand is January, attracting 10.4% of visitors.
- Friends are the most satisfied travelers when visiting Thailand, rating their stays at 8.22 on average.
- Business Travelers are the least satisfied travelers when visiting Thailand, rating their stays at 7.96 on average.
- Hotel prices in Thailand peak in August, with an average price of $96.
Hotel Availability and Types in Thailand
Number of Hotels
- There are 40,930 hotels in Thailand.
Distribution by Star Rating
- Thailand has 735 hotels with a 1-star rating, accounting for 1.8% of all hotels.
- Thailand has 5,898 hotels with a 2-star rating, accounting for 14.4% of all hotels.
- Thailand has 11,877 hotels with a 3-star rating, accounting for 29.0% of all hotels.
- Thailand has 7,035 hotels with a 4-star rating, accounting for 17.2% of all hotels.
- Thailand has 5,867 hotels with a 5-star rating, accounting for 14.3% of all hotels.
- We also have 9,518 hotels with an unknown star rating in Thailand, accounting for 23.3% of all hotels.
Hotel Pricing Trends in Thailand
Average Prices Over Time
- The average price of a hotel in Thailand is $87 per night.
Average Price by Star Rating
- The average price of a 1-star hotel in Thailand is $33 per night.
- The average price of a 2-star hotel in Thailand is $33 per night.
- The average price of a 3-star hotel in Thailand is $57 per night.
- The average price of a 4-star hotel in Thailand is $109 per night.
- The average price of a 5-star hotel in Thailand is $190 per night.
- The average price of a hotel in Thailand with an unknown star rating is $124 per night.
Hotel Price Distribution
- There are 15,612 hotels in Thailand priced in the $0-$50 range, accounting for 61.0% of all hotels.
- There are 5,038 hotels in Thailand priced in the $50-$100 range, accounting for 19.7% of all hotels.
- There are 2,682 hotels in Thailand priced in the $100-$200 range, accounting for 10.5% of all hotels.
- There are 1,737 hotels in Thailand priced in the $200-$500 range, accounting for 6.8% of all hotels.
- There are 363 hotels in Thailand priced in the $500-$1000 range, accounting for 1.4% of all hotels.
- There are 165 hotels in Thailand priced in the $1000+ range, accounting for 0.6% of all hotels.
Best Month to Visit by Price
- The average price of a hotel in Thailand in January is $89.
- The average price of a hotel in Thailand in February is $85.
- The average price of a hotel in Thailand in March is $82.
- The average price of a hotel in Thailand in April is $86.
- The average price of a hotel in Thailand in May is $85.
- The average price of a hotel in Thailand in June is $87.
- The average price of a hotel in Thailand in July is $92.
- The average price of a hotel in Thailand in August is $96.
- The average price of a hotel in Thailand in September is $95.
- The average price of a hotel in Thailand in October is $80.
- The average price of a hotel in Thailand in November is $83.
- The average price of a hotel in Thailand in December is $90.
Hotel Ratings and Reviews in Thailand
Number of Reviews
- We've collected 9,449,950 reviews for hotels in Thailand.
Review Distribution by Traveler Type
- There are 499,935 reviews from business travelers in Thailand, accounting for 5.3% of all reviews.
- There are 3,769,564 reviews from couples in Thailand, accounting for 39.9% of all reviews.
- There are 1,952,235 reviews from families in Thailand, accounting for 20.7% of all reviews.
- There are 245,350 reviews from friends in Thailand, accounting for 2.6% of all reviews.
- There are 947,260 reviews from group travelers in Thailand, accounting for 10.0% of all reviews.
- There are 1,845,555 reviews from solo travelers in Thailand, accounting for 19.5% of all reviews.
- There are 190,051 reviews from travelers with an unknown type in Thailand, accounting for 2.0% of all reviews.
Average Hotel Ratings Over Time
- The average rating for hotels in Thailand in 2025 is 8.47, based on 1,188 reviews.
- The average rating for hotels in Thailand in 2024 was 8.27, based on 1,858,238 reviews.
- The average rating for hotels in Thailand in 2023 was 8.18, based on 1,654,375 reviews.
- The average rating for hotels in Thailand in 2022 was 8.15, based on 850,326 reviews.
- The average rating for hotels in Thailand in 2021 was 8.23, based on 166,652 reviews.
- The average rating for hotels in Thailand in 2020 was 8.21, based on 291,981 reviews.
- The average rating for hotels in Thailand in 2019 was 8.11, based on 589,843 reviews.
- The average rating for hotels in Thailand in 2018 was 7.99, based on 599,040 reviews.
- The average rating for hotels in Thailand in 2017 was 7.93, based on 562,907 reviews.
- The average rating for hotels in Thailand in 2016 was 7.86, based on 612,328 reviews.
- The average rating for hotels in Thailand in 2015 was 7.71, based on 557,034 reviews.
- The average rating for hotels in Thailand in 2014 was 7.64, based on 526,677 reviews.
- The average rating for hotels in Thailand in 2013 was 7.57, based on 545,354 reviews.
- The average rating for hotels in Thailand in 2012 was 7.68, based on 314,796 reviews.
- The average rating for hotels in Thailand in 2011 was 7.73, based on 174,309 reviews.
- The average rating for hotels in Thailand in 2010 was 7.74, based on 91,601 reviews.
- The average rating for hotels in Thailand in 2009 was 7.87, based on 64,955 reviews.
- The average rating for hotels in Thailand in 2008 was 7.69, based on 18,256 reviews.
- The average rating for hotels in Thailand in 2007 was 7.54, based on 8,807 reviews.
- The average rating for hotels in Thailand in 2006 was 7.49, based on 4,689 reviews.
- The average rating for hotels in Thailand in 2005 was 7.90, based on 1,851 reviews.
- The average rating for hotels in Thailand in 2004 was 8.29, based on 361 reviews.
Average Ratings by Star Rating
- The average rating for 1-star hotels in Thailand is 7.84.
- The average rating for 2-star hotels in Thailand is 7.86.
- The average rating for 3-star hotels in Thailand is 8.05.
- The average rating for 4-star hotels in Thailand is 8.37.
- The average rating for 5-star hotels in Thailand is 8.41.
- The average rating for hotels in Thailand with an unknown star rating is 8.42.
Average Ratings by Traveler Type
- The average rating for business travelers in Thailand is 7.96.
- The average rating for couples in Thailand is 8.12.
- The average rating for families in Thailand is 8.13.
- The average rating for friends in Thailand is 8.22.
- The average rating for group travelers in Thailand is 8.20.
- The average rating for solo travelers in Thailand is 8.15.
- The average rating for travelers with an unknown type in Thailand is 8.08.
Best Months to Visit by Ratings
- The average rating for hotels in Thailand in January is 8.08.
- The average rating for hotels in Thailand in February is 8.11.
- The average rating for hotels in Thailand in March is 8.17.
- The average rating for hotels in Thailand in April is 8.17.
- The average rating for hotels in Thailand in May is 8.23.
- The average rating for hotels in Thailand in June is 8.26.
- The average rating for hotels in Thailand in July is 8.20.
- The average rating for hotels in Thailand in August is 8.18.
- The average rating for hotels in Thailand in September is 8.27.
- The average rating for hotels in Thailand in October is 8.24.
- The average rating for hotels in Thailand in November is 8.17.
- The average rating for hotels in Thailand in December is 8.13.
Seasons in Thailand
The seasons in Thailand are determined by the percentage of reviews for each month.
Low Season in Thailand
- May (7.8%)
- June (6.8%)
- September (7.2%)
- October (7.8%)
Shoulder Season in Thailand
- April (8.4%)
- July (7.9%)
- August (8.3%)
- November (8.1%)
High Season in Thailand
- January (10.4%)
- February (9.1%)
- March (9.0%)
- December (9.2%)
City Rankings in Thailand
- The city with the most hotels is Bangkok, with 6,200 hotels.
- The city with the highest average rating is Nan, with an average rating of 8.65.
- The city with the lowest average rating is Koh Phi Phi Don, with an average rating of 7.02.
- The city with the most expensive hotels is Ko Samui, with average prices of $188.
- The city with the cheapest hotels is Phitsanulok, with average prices of $24.
95 | 8.36 | $45.92 | |
6,200 | 7.96 | $64.22 | |
168 | 8.25 | $70.22 | |
335 | 8.07 | $61.91 | |
3,860 | 8.50 | $76.15 | |
499 | 8.40 | $41.72 | |
126 | 8.20 | $41.15 | |
696 | 8.11 | $51.05 | |
152 | 8.24 | $39.95 | |
467 | 8.21 | $46.63 | |
2,627 | 8.24 | $132.24 | |
484 | 8.06 | $59.24 | |
277 | 8.19 | $87.81 | |
239 | 8.57 | $92.04 | |
1,025 | 8.20 | $151.23 | |
252 | 7.91 | $40.74 | |
488 | 8.44 | $50.49 | |
133 | 8.09 | $88.67 | |
499 | 8.21 | $103.32 | |
117 | 7.60 | $59.17 | |
1,815 | 8.47 | $188.47 | |
261 | 8.03 | $80.22 | |
343 | 8.17 | $79.67 | |
123 | 8.33 | $114.63 | |
134 | 7.02 | $64.73 | |
1,143 | 8.30 | $101.69 | |
169 | 8.21 | $31.39 | |
108 | 8.16 | $37.23 | |
148 | 7.89 | $66.33 | |
128 | 7.71 | $45.89 | |
373 | 8.42 | $55.97 | |
388 | 7.86 | $25.36 | |
390 | 8.65 | $46.51 | |
122 | 8.37 | $39.06 | |
210 | 8.20 | $32.62 | |
107 | 7.51 | $37.19 | |
99 | 7.62 | $47.48 | |
5,132 | 7.79 | $139.66 | |
119 | 8.60 | $102.04 | |
101 | 8.20 | $58.49 | |
229 | 8.32 | $97.11 | |
139 | 7.98 | $24.41 | |
248 | 8.23 | $42.31 | |
4,965 | 8.14 | $143.42 | |
92 | 8.04 | $29.65 | |
271 | 8.31 | $54.91 | |
94 | 8.25 | $39.81 | |
246 | 8.21 | $60.65 | |
663 | 8.15 | $64.65 | |
94 | 8.02 | $42.35 | |
100 | 8.36 | $26.86 | |
280 | 7.79 | $33.62 | |
188 | 8.18 | $38.77 | |
178 | 8.07 | $33.62 | |
272 | 8.01 | $27.71 |
Hotel and Travel Statistics for Luxury Villas in Thailand
Top Hotel and Travel Statistics for Luxury Villas in Thailand
- There are 3,857 Luxury Villas operating in Thailand.
- The average rating for Luxury Villas in Thailand is 8.54, based on 29,668 reviews.
- Travelers can expect to pay around $256 per night for a Luxury Villa in Thailand.
- If you're looking for the best month to book a Luxury Villa in Thailand by rating, it's September, with an average rating of 8.77.
- If you're looking for the cheapest month to book a Luxury Villa in Thailand, it's March, with an average price of $242.
- The least popular month to book a Luxury Villa in Thailand is June, attracting only 6.7% of visitors.
- The most popular month to book a Luxury Villa in Thailand is January, attracting 9.7% of visitors.
- Friends are the most satisfied travelers when visiting Luxury Villas in Thailand, rating their stays at 9.03 on average.
- Business Travelers are the least satisfied travelers when visiting Luxury Villas in Thailand, rating their stays at 8.46 on average.
- Luxury Villa prices in Thailand peak in July, with an average price of $256.
Availability and Types of Luxury Villas in Thailand
Number of Luxury Villas
- There are 3,857 Luxury Villas in Thailand.
Star Rating Distribution for Luxury Villas
- There are 1,803 Luxury Villas in Thailand with a 4-star rating, accounting for 46.7% of all Luxury Villas.
- There are 2,054 Luxury Villas in Thailand with a 5-star rating, accounting for 53.3% of all Luxury Villas.
Pricing Trends for Luxury Villas in Thailand
Average Price Over Time for Luxury Villas
- The average price for Luxury Villas in Thailand is $256.
Average Price by Star Rating for Luxury Villas
- The average price for 4-star Luxury Villas in Thailand is $210.
- The average price for 5-star Luxury Villas in Thailand is $302.
Price Distribution for Luxury Villas
- There are 220 Luxury Villas in Thailand priced in the $0-$50 range, accounting for 14.5% of all Luxury Villas.
- There are 241 Luxury Villas in Thailand priced in the $50-$100 range, accounting for 15.9% of all Luxury Villas.
- There are 453 Luxury Villas in Thailand priced in the $100-$200 range, accounting for 29.8% of all Luxury Villas.
- There are 458 Luxury Villas in Thailand priced in the $200-$500 range, accounting for 30.2% of all Luxury Villas.
- There are 103 Luxury Villas in Thailand priced in the $500-$1000 range, accounting for 6.8% of all Luxury Villas.
- There are 44 Luxury Villas in Thailand priced in the $1000+ range, accounting for 2.9% of all Luxury Villas.
Best Month to Stay at a Luxury Villa Based on Price
- The average price for Luxury Villas in Thailand in January is $254.
- The average price for Luxury Villas in Thailand in February is $245.
- The average price for Luxury Villas in Thailand in March is $242.
- The average price for Luxury Villas in Thailand in April is $250.
- The average price for Luxury Villas in Thailand in May is $248.
- The average price for Luxury Villas in Thailand in June is $248.
- The average price for Luxury Villas in Thailand in July is $256.
- The average price for Luxury Villas in Thailand in August is $253.
- The average price for Luxury Villas in Thailand in September is $252.
- The average price for Luxury Villas in Thailand in October is $244.
- The average price for Luxury Villas in Thailand in November is $245.
- The average price for Luxury Villas in Thailand in December is $253.
Ratings and Reviews for Luxury Villas in Thailand
Number of Reviews for Luxury Villas
- We've collected 62,855 reviews for Luxury Villas in Thailand.
Review Distribution for Luxury Villas
- There are 1,119 reviews for Luxury Villas from business travelers in Thailand, accounting for 1.8% of all reviews.
- There are 24,725 reviews for Luxury Villas from couples in Thailand, accounting for 39.3% of all reviews.
- There are 19,326 reviews for Luxury Villas from families in Thailand, accounting for 30.7% of all reviews.
- There are 1,530 reviews for Luxury Villas from friends in Thailand, accounting for 2.4% of all reviews.
- There are 11,583 reviews for Luxury Villas from group travelers in Thailand, accounting for 18.4% of all reviews.
- There are 3,588 reviews for Luxury Villas from solo travelers in Thailand, accounting for 5.7% of all reviews.
- There are 984 reviews for Luxury Villas from travelers with an unknown type in Thailand, accounting for 1.6% of all reviews.
Average Rating Over Time for Luxury Villas
- The average rating for Luxury Villas in Thailand in 2025 is 7.39, based on 16 reviews.
- The average rating for Luxury Villas in Thailand in 2024 was 8.59, based on 16,165 reviews.
- The average rating for Luxury Villas in Thailand in 2023 was 8.52, based on 13,715 reviews.
- The average rating for Luxury Villas in Thailand in 2022 was 8.62, based on 8,346 reviews.
- The average rating for Luxury Villas in Thailand in 2021 was 8.64, based on 2,163 reviews.
- The average rating for Luxury Villas in Thailand in 2020 was 8.72, based on 2,965 reviews.
- The average rating for Luxury Villas in Thailand in 2019 was 8.75, based on 3,809 reviews.
- The average rating for Luxury Villas in Thailand in 2018 was 8.62, based on 3,628 reviews.
- The average rating for Luxury Villas in Thailand in 2017 was 8.60, based on 2,918 reviews.
- The average rating for Luxury Villas in Thailand in 2016 was 8.51, based on 2,964 reviews.
- The average rating for Luxury Villas in Thailand in 2015 was 8.55, based on 2,120 reviews.
- The average rating for Luxury Villas in Thailand in 2014 was 8.62, based on 1,443 reviews.
- The average rating for Luxury Villas in Thailand in 2013 was 8.68, based on 1,122 reviews.
- The average rating for Luxury Villas in Thailand in 2012 was 8.74, based on 627 reviews.
- The average rating for Luxury Villas in Thailand in 2011 was 8.46, based on 328 reviews.
- The average rating for Luxury Villas in Thailand in 2010 was 8.34, based on 222 reviews.
- The average rating for Luxury Villas in Thailand in 2009 was 7.99, based on 175 reviews.
- The average rating for Luxury Villas in Thailand in 2008 was 8.89, based on 83 reviews.
- The average rating for Luxury Villas in Thailand in 2007 was 9.65, based on 41 reviews.
Average Rating by Star Rating for Luxury Villas
- The average rating for 4-star Luxury Villas in Thailand is 8.61.
- The average rating for 5-star Luxury Villas in Thailand is 8.38.
Average Rating by Traveler Type for Luxury Villas
- The average rating of Luxury Villas from business travelers in Thailand is 8.46.
- The average rating of Luxury Villas from couples in Thailand is 8.48.
- The average rating of Luxury Villas from families in Thailand is 8.65.
- The average rating of Luxury Villas from friends in Thailand is 9.03.
- The average rating of Luxury Villas from group travelers in Thailand is 8.56.
- The average rating of Luxury Villas from solo travelers in Thailand is 8.50.
- The average rating of Luxury Villas from travelers with an unknown type in Thailand is 8.93.
Best Month to Stay at a Luxury Villa by Rating
- The average rating for Luxury Villa in Thailand in January is 8.55.
- The average rating for Luxury Villa in Thailand in February is 8.63.
- The average rating for Luxury Villa in Thailand in March is 8.71.
- The average rating for Luxury Villa in Thailand in April is 8.63.
- The average rating for Luxury Villa in Thailand in May is 8.70.
- The average rating for Luxury Villa in Thailand in June is 8.72.
- The average rating for Luxury Villa in Thailand in July is 8.66.
- The average rating for Luxury Villa in Thailand in August is 8.54.
- The average rating for Luxury Villa in Thailand in September is 8.77.
- The average rating for Luxury Villa in Thailand in October is 8.77.
- The average rating for Luxury Villa in Thailand in November is 8.66.
- The average rating for Luxury Villa in Thailand in December is 8.58.
Seasons for Luxury Villas in Thailand
The seasons in Thailand are determined by the percentage of reviews for Luxury Villas in each month.
Low Season for Luxury Villas in Thailand
- May (7.6%)
- June (6.7%)
- September (7.1%)
- November (8.3%)
Shoulder Season for Luxury Villas in Thailand
- February (8.5%)
- March (8.3%)
- April (8.5%)
- July (8.3%)
High Season for Luxury Villas in Thailand
- January (9.7%)
- August (8.9%)
- October (8.8%)
- December (9.2%)
Luxury Villas City Rankings in Thailand
- The city with the most Luxury Villas is Phuket, with 584 Luxury Villas.
- The city with the highest average rating for Luxury Villas is Surat Thani, with an average rating of 9.60.
- The city with the lowest average rating for Luxury Villas is Pattaya, with an average rating of 8.12.
- The city with the most expensive Luxury Villas is Ko Samui, with average prices of $509.
- The city with the cheapest Luxury Villas is Bueng Kan, with average prices of $43.
258 | 8.25 | $142.43 | |
16 | 9.31 | $42.82 | |
29 | 8.23 | $79.46 | |
344 | 8.63 | $250.85 | |
33 | 9.14 | $83.69 | |
41 | 8.31 | $137.86 | |
22 | 9.09 | $128.39 | |
511 | 8.48 | $232.71 | |
32 | 8.35 | $287.34 | |
22 | 8.20 | $157.10 | |
177 | 8.76 | $289.96 | |
13 | 9.49 | $77.12 | |
17 | 9.03 | $123.75 | |
64 | 8.89 | $341.95 | |
403 | 9.01 | $508.63 | |
38 | 8.72 | $254.86 | |
124 | 8.75 | $258.84 | |
23 | 8.69 | $66.58 | |
13 | 9.03 | $101.46 | |
21 | 9.43 | $183.46 | |
42 | 9.41 | $68.98 | |
584 | 8.12 | $370.64 | |
26 | 9.47 | $154.80 | |
12 | 9.23 | $155.66 | |
584 | 8.42 | $402.48 | |
25 | 8.97 | $205.08 | |
12 | 9.14 | $66.31 | |
18 | 9.14 | $78.92 | |
59 | 8.51 | $162.68 | |
12 | 9.60 | $61.69 | |
11 | 9.49 | $84.59 |