223 Must-Know Hotel Statistics and Travel Trends in Thailand for 2024

Discover the most compelling hotel statistics and travel trends in Thailand for 2024! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 223 key statistics and travel trends offers valuable insights into Thailand's dynamic hotel scene. Backed by data from 38,425 hotels, 8,555,553 traveler reviews, and 5,759,501 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Thailand

Top Hotel and Travel Statistics for Thailand

  • There are 38,425 hotels operating in Thailand.
  • The average hotel rating in Thailand is 8.09, based on 8,555,553 reviews.
  • Travelers can expect to pay around $82 per night for a hotel in Thailand.
  • If you're looking for the best month to visit Thailand by rating, it's September with an average rating of 8.21.
  • If you're looking for the cheapest month to visit Thailand, it's October with an average price of $77.
  • The least popular month to visit Thailand is June, attracting only 6.8% of visitors.
  • The most popular month to visit Thailand is January, attracting 10.5% of visitors.
  • Friends are the most satisfied travelers when visiting Thailand, rating their stays at 8.22 on average.
  • Business Travelers are the least satisfied travelers when visiting Thailand, rating their stays at 7.91 on average.
  • Hotel prices in Thailand peak in August, with an average price of $96.

Hotel Availability and Types in Thailand

Number of Hotels

  • There are 38,425 hotels in Thailand.

Distribution by Star Rating

  • Thailand has 700 hotels with a 1-star rating, accounting for 1.8% of all hotels.
  • Thailand has 5,706 hotels with a 2-star rating, accounting for 14.8% of all hotels.
  • Thailand has 11,363 hotels with a 3-star rating, accounting for 29.6% of all hotels.
  • Thailand has 6,814 hotels with a 4-star rating, accounting for 17.7% of all hotels.
  • Thailand has 5,650 hotels with a 5-star rating, accounting for 14.7% of all hotels.
  • We also have 8,192 hotels with an unknown star rating in Thailand, accounting for 21.3% of all hotels.
  • The average price of a hotel in Thailand is $82 per night.
  • The average price of a 1-star hotel in Thailand is $33 per night.
  • The average price of a 2-star hotel in Thailand is $33 per night.
  • The average price of a 3-star hotel in Thailand is $57 per night.
  • The average price of a 4-star hotel in Thailand is $106 per night.
  • The average price of a 5-star hotel in Thailand is $187 per night.
  • The average price of a hotel in Thailand with an unknown star rating is $108 per night.
  • There are 14,294 hotels in Thailand priced in the $0-$50 range, accounting for 61.4% of all hotels.
  • There are 4,758 hotels in Thailand priced in the $50-$100 range, accounting for 20.5% of all hotels.
  • There are 2,370 hotels in Thailand priced in the $100-$200 range, accounting for 10.2% of all hotels.
  • There are 1,427 hotels in Thailand priced in the $200-$500 range, accounting for 6.1% of all hotels.
  • There are 288 hotels in Thailand priced in the $500-$1000 range, accounting for 1.2% of all hotels.
  • There are 128 hotels in Thailand priced in the $1000+ range, accounting for 0.6% of all hotels.
  • The average price of a hotel in Thailand in January is $86.
  • The average price of a hotel in Thailand in February is $85.
  • The average price of a hotel in Thailand in March is $83.
  • The average price of a hotel in Thailand in April is $87.
  • The average price of a hotel in Thailand in May is $87.
  • The average price of a hotel in Thailand in June is $92.
  • The average price of a hotel in Thailand in July is $95.
  • The average price of a hotel in Thailand in August is $96.
  • The average price of a hotel in Thailand in September is $96.
  • The average price of a hotel in Thailand in October is $77.
  • The average price of a hotel in Thailand in November is $78.
  • The average price of a hotel in Thailand in December is $82.

Hotel Ratings and Reviews in Thailand

Number of Reviews

  • We've collected 8,555,554 reviews for hotels in Thailand.

Review Distribution by Traveler Type

  • There are 466,663 reviews from business travelers in Thailand, accounting for 5.5% of all reviews.
  • There are 3,396,403 reviews from couples in Thailand, accounting for 39.7% of all reviews.
  • There are 1,792,052 reviews from families in Thailand, accounting for 20.9% of all reviews.
  • There are 241,072 reviews from friends in Thailand, accounting for 2.8% of all reviews.
  • There are 827,613 reviews from group travelers in Thailand, accounting for 9.7% of all reviews.
  • There are 1,644,410 reviews from solo travelers in Thailand, accounting for 19.2% of all reviews.
  • There are 187,341 reviews from travelers with an unknown type in Thailand, accounting for 2.2% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Thailand in 2024 is 8.25, based on 1,401,821 reviews.
  • The average rating for hotels in Thailand in 2023 was 8.18, based on 1,366,773 reviews.
  • The average rating for hotels in Thailand in 2022 was 8.15, based on 733,672 reviews.
  • The average rating for hotels in Thailand in 2021 was 8.22, based on 151,019 reviews.
  • The average rating for hotels in Thailand in 2020 was 8.20, based on 276,706 reviews.
  • The average rating for hotels in Thailand in 2019 was 8.11, based on 583,062 reviews.
  • The average rating for hotels in Thailand in 2018 was 8.00, based on 593,317 reviews.
  • The average rating for hotels in Thailand in 2017 was 7.93, based on 557,325 reviews.
  • The average rating for hotels in Thailand in 2016 was 7.87, based on 606,064 reviews.
  • The average rating for hotels in Thailand in 2015 was 7.71, based on 550,895 reviews.
  • The average rating for hotels in Thailand in 2014 was 7.65, based on 521,484 reviews.
  • The average rating for hotels in Thailand in 2013 was 7.58, based on 540,509 reviews.
  • The average rating for hotels in Thailand in 2012 was 7.69, based on 311,856 reviews.
  • The average rating for hotels in Thailand in 2011 was 7.73, based on 172,860 reviews.
  • The average rating for hotels in Thailand in 2010 was 7.75, based on 90,739 reviews.
  • The average rating for hotels in Thailand in 2009 was 7.88, based on 64,176 reviews.
  • The average rating for hotels in Thailand in 2008 was 7.68, based on 17,923 reviews.
  • The average rating for hotels in Thailand in 2007 was 7.52, based on 8,577 reviews.
  • The average rating for hotels in Thailand in 2006 was 7.49, based on 4,607 reviews.
  • The average rating for hotels in Thailand in 2005 was 7.89, based on 1,814 reviews.
  • The average rating for hotels in Thailand in 2004 was 8.30, based on 354 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Thailand is 7.78.
  • The average rating for 2-star hotels in Thailand is 7.90.
  • The average rating for 3-star hotels in Thailand is 7.99.
  • The average rating for 4-star hotels in Thailand is 8.33.
  • The average rating for 5-star hotels in Thailand is 8.43.
  • The average rating for hotels in Thailand with an unknown star rating is 8.29.

Average Ratings by Traveler Type

  • The average rating for business travelers in Thailand is 7.91.
  • The average rating for couples in Thailand is 8.07.
  • The average rating for families in Thailand is 8.05.
  • The average rating for friends in Thailand is 8.22.
  • The average rating for group travelers in Thailand is 8.12.
  • The average rating for solo travelers in Thailand is 8.13.
  • The average rating for travelers with an unknown type in Thailand is 8.09.

Best Months to Visit by Ratings

  • The average rating for hotels in Thailand in January is 8.03.
  • The average rating for hotels in Thailand in February is 8.09.
  • The average rating for hotels in Thailand in March is 8.13.
  • The average rating for hotels in Thailand in April is 8.10.
  • The average rating for hotels in Thailand in May is 8.17.
  • The average rating for hotels in Thailand in June is 8.19.
  • The average rating for hotels in Thailand in July is 8.14.
  • The average rating for hotels in Thailand in August is 8.12.
  • The average rating for hotels in Thailand in September is 8.21.
  • The average rating for hotels in Thailand in October is 8.20.
  • The average rating for hotels in Thailand in November is 8.13.
  • The average rating for hotels in Thailand in December is 8.08.

Seasons in Thailand

The seasons in Thailand are determined by the percentage of reviews for each month.

Low Season in Thailand

  • June (6.8%)
  • September (7.2%)
  • October (7.8%)
  • November (7.8%)

Shoulder Season in Thailand

  • April (8.5%)
  • May (7.9%)
  • July (7.9%)
  • August (8.4%)

High Season in Thailand

  • January (10.5%)
  • February (9.1%)
  • March (9.1%)
  • December (9.0%)

City Rankings in Thailand

  • The city with the most hotels is Bangkok, with 5,889 hotels.
  • The city with the highest average rating is Khao Lak, with an average rating of 8.56.
  • The city with the lowest average rating is Koh Phi Phi Don, with an average rating of 7.06.
  • The city with the most expensive hotels is Ko Samui, with average prices of $172.
  • The city with the cheapest hotels is Phitsanulok, with average prices of $24.
92
8.18
$49.41
5,889
7.93
$60.68
157
8.33
$73.55
323
8.12
$60.17
3,605
8.49
$73.23
476
8.23
$41.84
122
8.13
$43.21
652
8.10
$49.05
145
7.87
$37.81
422
7.91
$45.09
2,484
8.24
$128.15
467
8.12
$61.22
253
7.90
$93.89
227
8.56
$89.23
943
8.05
$147.24
235
7.75
$39.18
435
8.34
$50.85
129
7.97
$93.10
469
8.16
$97.36
111
7.43
$59.60
1,732
8.39
$171.82
251
7.98
$70.49
323
8.08
$83.78
114
8.46
$123.02
131
7.06
$65.62
1,089
8.27
$100.58
153
7.97
$33.06
101
7.77
$35.90
142
7.73
$71.01
125
7.70
$42.33
83
8.02
$31.37
355
8.13
$55.08
368
7.80
$26.25
371
8.55
$46.57
115
8.26
$39.39
195
8.28
$33.19
104
7.60
$37.36
91
7.26
$38.38
4,736
7.71
$128.76
110
8.38
$106.33
96
7.99
$60.78
217
8.08
$96.74
134
8.02
$24.36
229
8.28
$40.19
4,652
8.14
$128.20
262
8.11
$55.50
92
8.25
$39.69
237
8.12
$56.34
620
8.10
$66.61
86
7.83
$39.52
94
8.33
$27.16
263
7.63
$34.98
176
8.21
$38.03
162
8.03
$33.92
262
8.04
$27.33

Hotel and Travel Statistics for Luxury Villas in Thailand

Top Hotel and Travel Statistics for Luxury Villas in Thailand

  • There are 3,857 Luxury Villas operating in Thailand.
  • The average rating for Luxury Villas in Thailand is 8.51, based on 48,923 reviews.
  • Travelers can expect to pay around $256 per night for a Luxury Villa in Thailand.
  • If you're looking for the best month to book a Luxury Villa in Thailand by rating, it's March, with an average rating of 8.73.
  • If you're looking for the cheapest month to book a Luxury Villa in Thailand, it's November, with an average price of $244.
  • The least popular month to book a Luxury Villa in Thailand is June, attracting only 6.7% of visitors.
  • The most popular month to book a Luxury Villa in Thailand is January, attracting 9.9% of visitors.
  • Friends are the most satisfied travelers when visiting Luxury Villas in Thailand, rating their stays at 9.01 on average.
  • Business Travelers are the least satisfied travelers when visiting Luxury Villas in Thailand, rating their stays at 8.49 on average.
  • Luxury Villa prices in Thailand peak in July, with an average price of $261.

Availability and Types of Luxury Villas in Thailand

Number of Luxury Villas

  • There are 3,857 Luxury Villas in Thailand.

Star Rating Distribution for Luxury Villas

  • There are 1,803 Luxury Villas in Thailand with a 4-star rating, accounting for 46.7% of all Luxury Villas.
  • There are 2,054 Luxury Villas in Thailand with a 5-star rating, accounting for 53.3% of all Luxury Villas.
  • The average price for Luxury Villas in Thailand is $256.
  • The average price for 4-star Luxury Villas in Thailand is $209.
  • The average price for 5-star Luxury Villas in Thailand is $306.
  • There are 218 Luxury Villas in Thailand priced in the $0-$50 range, accounting for 14.9% of all Luxury Villas.
  • There are 234 Luxury Villas in Thailand priced in the $50-$100 range, accounting for 16.0% of all Luxury Villas.
  • There are 427 Luxury Villas in Thailand priced in the $100-$200 range, accounting for 29.2% of all Luxury Villas.
  • There are 440 Luxury Villas in Thailand priced in the $200-$500 range, accounting for 30.1% of all Luxury Villas.
  • There are 99 Luxury Villas in Thailand priced in the $500-$1000 range, accounting for 6.8% of all Luxury Villas.
  • There are 45 Luxury Villas in Thailand priced in the $1000+ range, accounting for 3.1% of all Luxury Villas.
  • The average price for Luxury Villas in Thailand in January is $259.
  • The average price for Luxury Villas in Thailand in February is $254.
  • The average price for Luxury Villas in Thailand in March is $251.
  • The average price for Luxury Villas in Thailand in April is $259.
  • The average price for Luxury Villas in Thailand in May is $254.
  • The average price for Luxury Villas in Thailand in June is $257.
  • The average price for Luxury Villas in Thailand in July is $261.
  • The average price for Luxury Villas in Thailand in August is $259.
  • The average price for Luxury Villas in Thailand in September is $259.
  • The average price for Luxury Villas in Thailand in October is $245.
  • The average price for Luxury Villas in Thailand in November is $244.
  • The average price for Luxury Villas in Thailand in December is $254.

Ratings and Reviews for Luxury Villas in Thailand

Number of Reviews for Luxury Villas

  • We've collected 48,923 reviews for Luxury Villas in Thailand.

Review Distribution for Luxury Villas

  • There are 801 reviews for Luxury Villas from business travelers in Thailand, accounting for 1.6% of all reviews.
  • There are 20,610 reviews for Luxury Villas from couples in Thailand, accounting for 42.1% of all reviews.
  • There are 15,026 reviews for Luxury Villas from families in Thailand, accounting for 30.7% of all reviews.
  • There are 1,403 reviews for Luxury Villas from friends in Thailand, accounting for 2.9% of all reviews.
  • There are 7,340 reviews for Luxury Villas from group travelers in Thailand, accounting for 15.0% of all reviews.
  • There are 2,794 reviews for Luxury Villas from solo travelers in Thailand, accounting for 5.7% of all reviews.
  • There are 949 reviews for Luxury Villas from travelers with an unknown type in Thailand, accounting for 1.9% of all reviews.

Average Rating Over Time for Luxury Villas

  • The average rating for Luxury Villas in Thailand in 2024 is 8.61, based on 9,864 reviews.
  • The average rating for Luxury Villas in Thailand in 2023 was 8.51, based on 9,480 reviews.
  • The average rating for Luxury Villas in Thailand in 2022 was 8.68, based on 6,311 reviews.
  • The average rating for Luxury Villas in Thailand in 2021 was 8.48, based on 1,717 reviews.
  • The average rating for Luxury Villas in Thailand in 2020 was 8.66, based on 2,511 reviews.
  • The average rating for Luxury Villas in Thailand in 2019 was 8.70, based on 3,714 reviews.
  • The average rating for Luxury Villas in Thailand in 2018 was 8.61, based on 3,602 reviews.
  • The average rating for Luxury Villas in Thailand in 2017 was 8.58, based on 2,903 reviews.
  • The average rating for Luxury Villas in Thailand in 2016 was 8.50, based on 2,926 reviews.
  • The average rating for Luxury Villas in Thailand in 2015 was 8.54, based on 2,081 reviews.
  • The average rating for Luxury Villas in Thailand in 2014 was 8.60, based on 1,405 reviews.
  • The average rating for Luxury Villas in Thailand in 2013 was 8.65, based on 1,080 reviews.
  • The average rating for Luxury Villas in Thailand in 2012 was 8.70, based on 583 reviews.
  • The average rating for Luxury Villas in Thailand in 2011 was 8.39, based on 293 reviews.
  • The average rating for Luxury Villas in Thailand in 2010 was 8.22, based on 205 reviews.
  • The average rating for Luxury Villas in Thailand in 2009 was 7.80, based on 162 reviews.
  • The average rating for Luxury Villas in Thailand in 2008 was 8.70, based on 58 reviews.
  • The average rating for Luxury Villas in Thailand in 2007 was 9.48, based on 23 reviews.

Average Rating by Star Rating for Luxury Villas

  • The average rating for 4-star Luxury Villas in Thailand is 8.58.
  • The average rating for 5-star Luxury Villas in Thailand is 8.42.

Average Rating by Traveler Type for Luxury Villas

  • The average rating of Luxury Villas from business travelers in Thailand is 8.49.
  • The average rating of Luxury Villas from couples in Thailand is 8.50.
  • The average rating of Luxury Villas from families in Thailand is 8.60.
  • The average rating of Luxury Villas from friends in Thailand is 9.01.
  • The average rating of Luxury Villas from group travelers in Thailand is 8.49.
  • The average rating of Luxury Villas from solo travelers in Thailand is 8.62.
  • The average rating of Luxury Villas from travelers with an unknown type in Thailand is 8.92.

Best Month to Stay at a Luxury Villa by Rating

  • The average rating for Luxury Villa in Thailand in January is 8.44.
  • The average rating for Luxury Villa in Thailand in February is 8.67.
  • The average rating for Luxury Villa in Thailand in March is 8.73.
  • The average rating for Luxury Villa in Thailand in April is 8.58.
  • The average rating for Luxury Villa in Thailand in May is 8.63.
  • The average rating for Luxury Villa in Thailand in June is 8.61.
  • The average rating for Luxury Villa in Thailand in July is 8.63.
  • The average rating for Luxury Villa in Thailand in August is 8.47.
  • The average rating for Luxury Villa in Thailand in September is 8.71.
  • The average rating for Luxury Villa in Thailand in October is 8.65.
  • The average rating for Luxury Villa in Thailand in November is 8.62.
  • The average rating for Luxury Villa in Thailand in December is 8.67.

Seasons for Luxury Villas in Thailand

The seasons in Thailand are determined by the percentage of reviews for Luxury Villas in each month.

Low Season for Thailand in Luxury Villas

  • May (7.7%)
  • June (6.7%)
  • September (7.2%)
  • November (7.6%)

Shoulder Season for Thailand in Luxury Villas

  • February (8.7%)
  • March (8.7%)
  • July (8.3%)
  • October (8.6%)

High Season for Thailand in Luxury Villas

  • January (9.9%)
  • April (8.8%)
  • August (8.9%)
  • December (8.8%)

Luxury Villas City Rankings in Thailand

  • The city with the most Luxury Villas is Pattaya, with 584 Luxury Villas.
  • The city with the highest average rating for Luxury Villas is Ubon Ratchathani, with an average rating of 9.90.
  • The city with the lowest average rating for Luxury Villas is Khon Kaen, with an average rating of 6.00.
  • The city with the most expensive Luxury Villas is Ko Samui, with average prices of $492.
  • The city with the cheapest Luxury Villas is Lampang, with average prices of $66.
258
8.67
$146.75
29
8.69
$79.56
344
8.85
$256.55
33
9.56
$84.38
41
8.88
$140.23
22
9.04
$133.56
511
8.59
$233.05
32
8.58
$288.99
177
8.56
$294.69
13
6.00
$79.09
17
9.18
$122.97
64
9.19
$308.25
403
8.85
$492.37
38
8.35
$280.02
124
8.55
$265.15
23
8.40
$66.41
13
8.27
$103.50
21
9.81
$189.75
42
9.17
$67.36
584
7.85
$373.49
26
8.98
$171.39
12
9.60
$164.31
584
8.17
$441.16
25
8.02
$202.46
12
9.16
$66.47
18
8.30
$79.51
59
8.92
$167.14
11
9.90
$84.73